{"id":12931,"date":"2024-09-20T12:33:50","date_gmt":"2024-09-20T12:33:50","guid":{"rendered":"https:\/\/nsgdesign.it\/portfolio_wine\/grafical-siamo-forty\/"},"modified":"2025-04-29T08:24:50","modified_gmt":"2025-04-29T08:24:50","slug":"grafical-siamo-forty","status":"publish","type":"portfolio_wine","link":"https:\/\/nsgdesign.it\/en\/portfolio_wine\/grafical-siamo-forty\/","title":{"rendered":"Grafical \u2022 Siamo Forty"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12931\" class=\"elementor elementor-12931 elementor-12826\" data-elementor-post-type=\"portfolio_wine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e39cfa7 e-con-full e-flex e-con e-parent\" data-id=\"e39cfa7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e80751 e-transform elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0e80751\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:90,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcbbaaa elementor-widget elementor-widget-heading\" data-id=\"bcbbaaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Grafical<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8761e66 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"8761e66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Siamo Forty Project<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a81d9f2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a81d9f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For Grafical&#8217;s <strong>40th anniversary<\/strong>, NSG took part in the \u201cWe are Forty\u201d project together with <strong>three packaging design agencies.<\/strong> The request was to create a celebratory label for a bitter, focused on the history and <strong>personality of Grafical,<\/strong> highlighting the printer&#8217;s technical skills.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83ce33b e-con-full e-flex e-con e-parent\" data-id=\"83ce33b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-47699e6 e-con-full e-flex e-con e-child\" data-id=\"47699e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47fb5c5 e-con-full e-flex e-con e-parent\" data-id=\"47fb5c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f154453 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f154453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The design, the result of collective brainstorming, is inspired by the anecdotal theme <strong>\u201cFrom the Stables to the Stars.<\/strong>\u201d Initially, thanks to the entrepreneurial intuition of the founding father, Andrea Lonardi, the <strong>company\u2019s first headquarters was set up in a family-owned stable.<\/strong> With the success of the business, the determination of future generations to carry on the chosen path, and a touch of luck during a transition that was finalized at the stroke of midnight,<strong> the company eventually found its permanent home in a warehouse.<\/strong> Hence, \u201cFrom the Stables to the Stars,\u201d where the symbolic narrative explores the concepts of time and evolution, incorporating elements from the world of bartending and mixology. <\/p><p>The label offers <strong>two interpretations,<\/strong> starting with the <strong>vertical<\/strong> perspective, which guides the eye from the ice cube\u2014shaped like a \u201cstable\u201d\u2014up to the circular slice of orange, an essential cocktail garnish that here symbolizes the \u201cstar.\u201d<br>In the <strong>horizontal view<\/strong>, the focus shifts to the naming and product designation. The name \u201cAmario\u201d combines \u201cMario\u201d and \u201cAmaro,\u201d playing with assonance while paying tribute to one of Andrea Lonardi\u2019s brothers, Mario. Lastly, the lettering, inspired by <strong>Fortunato Depero\u2019s Futurist advertising posters<\/strong>, blends a vintage soul with a fresh, modern character through bold color contrasts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2a3990 e-con-full margin-top-4vw e-flex e-con e-parent\" data-id=\"e2a3990\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d9f8c75 e-con-full e-flex e-con e-child\" data-id=\"d9f8c75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39a0e20 elementor-widget elementor-widget-image\" data-id=\"39a0e20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"2250\" src=\"https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-4.jpg\" class=\"attachment-full size-full wp-image-12837\" alt=\"Amario Bitter Dettaglio\" srcset=\"https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-4.jpg 1500w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-4-200x300.jpg 200w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-4-683x1024.jpg 683w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-4-768x1152.jpg 768w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-4-1024x1536.jpg 1024w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-4-1365x2048.jpg 1365w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c86c16a e-con-full e-flex e-con e-child\" data-id=\"c86c16a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2735042 elementor-widget elementor-widget-image\" data-id=\"2735042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"2250\" src=\"https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-3.jpg\" class=\"attachment-full size-full wp-image-12835\" alt=\"Amario Bitter Dettaglio\" srcset=\"https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-3.jpg 1500w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-3-200x300.jpg 200w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-3-683x1024.jpg 683w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-3-768x1152.jpg 768w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-3-1024x1536.jpg 1024w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-3-1365x2048.jpg 1365w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cccd449 e-con-full e-flex e-con e-child\" data-id=\"cccd449\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e28fe2 elementor-widget elementor-widget-image\" data-id=\"0e28fe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"2250\" src=\"https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-2.jpg\" class=\"attachment-full size-full wp-image-12833\" alt=\"Amario Bitter Dettaglio\" srcset=\"https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-2.jpg 1500w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-2-200x300.jpg 200w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-2-683x1024.jpg 683w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-2-768x1152.jpg 768w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-2-1024x1536.jpg 1024w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-2-1365x2048.jpg 1365w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-581e5bd e-con-full e-flex e-con e-parent\" data-id=\"581e5bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa92d82 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fa92d82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The timeless <strong>Old Fashioned glass<\/strong> takes center stage, featuring a perforated section that echoes both the shape of a cocktail jigger and an hourglass\u2014the ultimate symbol of time passing. The dark brown background of the paper, combined with the blue lettering, evokes the elegance of 1920s Belle \u00c9poque bars and the type cases used for movable type printing. <\/p><p><strong>Enriched with numerous embellishments<\/strong> such as details in <strong>four different colored foils, embossing, debossing, nano-engraving, and inserts of screen-printed glossy varnish with Iriodin<\/strong>, the label is designed to be impactful, suitable for a limited edition but also for a marketable product. It is crafted to showcase all the technical capabilities offered, both in the production phase and as a demonstration piece during the celebratory event.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1cc7d3 e-con-full margin-top-4vw e-flex e-con e-parent\" data-id=\"b1cc7d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-df2b1ea e-con-full e-flex e-con e-child\" data-id=\"df2b1ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66eef81 elementor-widget elementor-widget-image\" data-id=\"66eef81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"2250\" src=\"https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-5.jpg\" class=\"attachment-full size-full wp-image-12839\" alt=\"Amario Bitter Dettaglio\" srcset=\"https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-5.jpg 1500w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-5-200x300.jpg 200w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-5-683x1024.jpg 683w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-5-768x1152.jpg 768w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-5-1024x1536.jpg 1024w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2024\/09\/NSG-Grafical-closeup-5-1365x2048.jpg 1365w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53d3c3d e-con-full e-flex e-con e-child\" data-id=\"53d3c3d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f470e5b e-flex e-con-boxed e-con e-parent\" data-id=\"f470e5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3162b elementor-widget elementor-widget-template\" data-id=\"7e3162b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"18059\" class=\"elementor elementor-18059 elementor-16499 elementor-16499\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-523084b2 e-flex e-con-boxed e-con e-parent\" data-id=\"523084b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1fb314 elementor-widget elementor-widget-menu-anchor\" data-id=\"5a1fb314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"form\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19aada52 elementor-widget elementor-widget-heading\" data-id=\"19aada52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Submit your request.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd8ee8f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4cd8ee8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFill out the form, and we guarantee a response within 24 hours.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-456ae1b8 elementor-widget__width-initial elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"456ae1b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;50&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Form contatto sito\" aria-label=\"Form contatto sito\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"18059\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"456ae1b8\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"NSG\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-nome elementor-col-50 elementor-md-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-nome\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[nome]\" id=\"form-field-nome\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_c45fcda elementor-col-50 elementor-md-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_c45fcda\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tLast name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_c45fcda]\" id=\"form-field-field_c45fcda\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Last name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div 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