{"id":17090,"date":"2025-05-13T08:01:25","date_gmt":"2025-05-13T08:01:25","guid":{"rendered":"https:\/\/nsgdesign.it\/portfolio_wine\/teaser-and-launch-video-for-sankt-pauls-new-brand-identity\/"},"modified":"2025-10-06T10:49:16","modified_gmt":"2025-10-06T10:49:16","slug":"teaser-and-launch-video-for-sankt-pauls-new-brand-identity","status":"publish","type":"portfolio_wine","link":"https:\/\/nsgdesign.it\/en\/portfolio_wine\/teaser-and-launch-video-for-sankt-pauls-new-brand-identity\/","title":{"rendered":"Teaser and Launch Video for Sankt Pauls\u2019 New Brand Identity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17090\" class=\"elementor elementor-17090 elementor-17000\" data-elementor-post-type=\"portfolio_wine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e68bb7c e-con-full e-flex e-con e-parent\" data-id=\"e68bb7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca86c4f e-transform elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca86c4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:90,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cfd4a0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2cfd4a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Teaser and Launch Video for Sankt Pauls\u2019 New Brand Identity <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-050861c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"050861c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sankt Pauls \u2014 a timeless story, newly told <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4403875 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4403875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">To mark the launch of the new brand identity for the historic South Tyrolean cooperative Sankt Pauls, we supported the project with the production of emotionally impactful video content\u2014authentically capturing a new chapter in their journey: a visual and conceptual transformation that speaks of roots, community, artisanal quality, and sustainability.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><p><span data-contrast=\"auto\">The videos produced\u2014a launch film and a social teaser for Vinitaly 2025\u2014became key tools in communicating the rebranding and reinforcing the brand\u2019s positioning in a coherent, evocative, and memorable way.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad79c9e e-con-full e-flex e-con e-parent\" data-id=\"ad79c9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4f1d2a elementor-widget elementor-widget-video\" data-id=\"a4f1d2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1072480414?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=8bbec8bacd#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7c27fd e-con-full e-flex e-con e-parent\" data-id=\"a7c27fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bd1aa6c e-con-full e-flex e-con e-child\" data-id=\"bd1aa6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5309169 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"5309169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An <span style=\"font-family:'Made Mirage';font-style:italic;font-weight:500\">identity<\/span> that comes to life through visuals, sound, and feeling. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dc7cf0 e-con-full e-flex e-con e-child\" data-id=\"6dc7cf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc66cf8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fc66cf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <strong>launch video<\/strong> was conceived as an emotional and immersive narrative, designed to capture and convey the <strong>essence of Sankt Pauls\u2019 new visual identity<\/strong>.<\/p><p>Through glimpses of Mount Macaion\u2014the symbolic mountain of the local landscape\u2014the village of San Paolo, its \u201ccountry cathedral\u201d with the iconic bell tower, the terraced vineyards, and clusters of Pinot Bianco, the <strong>video draws the viewer in with a cinematic feel and leads them through the brand\u2019s evolution:<\/strong> from its distinctive traits to its new identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0732413 e-con-full e-flex e-con e-parent\" data-id=\"0732413\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e77f210 e-con-full e-flex e-con e-child\" data-id=\"e77f210\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5508ad6 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"5508ad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The <span style=\"font-family:'Made Mirage';font-style:italic;font-weight:500\">logo<\/span> emerges with the flow of the story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d69c74c e-con-full e-flex e-con e-child\" data-id=\"d69c74c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16ad1d2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"16ad1d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Short and powerful copy lines<\/strong>, rich in meaning, combine with an evocative, rhythmic soundtrack to shape the narrative\u2019s pace.<\/p><p>The <strong>new logo<\/strong> is revealed only at the very end\u2014at the height of anticipation. The <strong>shadow of the bell tower<\/strong>, like a sundial, marks the passage from past to future, <strong>\u201cerasing\u201d the old logo to make room for the new one,<\/strong> which gradually unfolds in both meaning and form. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8176e7 e-con-full e-flex e-con e-parent\" data-id=\"b8176e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c4805ce e-con-full e-flex e-con e-child\" data-id=\"c4805ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-340e0cb elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"340e0cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Create anticipation, spark curiosity, engage <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f7a8f0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0f7a8f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To support <strong>Sankt Pauls\u2019 presence at Vinitaly 2025<\/strong> and build hype around the rebranding launch and the restyling of the Selezione line, we created a social media teaser video, coordinated with the launch video.<\/p><p>The result? A compelling narrative designed to capture attention in just a few seconds, spark curiosity, convey key messages, and invite direct engagement during the fair. A concise piece of content, yet perfectly aligned with the tone and aesthetics of the new identity.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b69752 e-con-full e-flex e-con e-child\" data-id=\"9b69752\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c4fdd7 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"9c4fdd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1082865046?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9db6569 e-con-full e-flex e-con e-parent\" data-id=\"9db6569\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2e4dcc1 e-con-full e-flex e-con e-child\" data-id=\"2e4dcc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46f63fe elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"46f63fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Technique and storytelling at the service of <span style=\"font-family:'Made Mirage';font-style:italic;font-weight:500\">identity<\/span>  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08369ec e-con-full e-flex e-con e-child\" data-id=\"08369ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9d222 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5e9d222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Want to capture the soul of your brand in a story worth watching? <br><br>\ud83d\udc49 Let\u2019s talk\u2014tell us about your vision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5444660 elementor-widget elementor-widget-button\" data-id=\"5444660\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6a2b91 e-con-full e-flex e-con e-parent\" data-id=\"d6a2b91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee0ad8c elementor-widget elementor-widget-template\" data-id=\"ee0ad8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"18059\" class=\"elementor elementor-18059 elementor-16499 elementor-16499\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-523084b2 e-flex e-con-boxed e-con e-parent\" data-id=\"523084b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1fb314 elementor-widget elementor-widget-menu-anchor\" data-id=\"5a1fb314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div 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elementor-widget__width-initial elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"456ae1b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;50&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Form contatto sito\" aria-label=\"Form contatto sito\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"18059\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"456ae1b8\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"NSG\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text 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