{"id":17094,"date":"2025-05-13T08:40:01","date_gmt":"2025-05-13T08:40:01","guid":{"rendered":"https:\/\/nsgdesign.it\/portfolio_wine\/packaging-restyling-for-podere-vito-cardinali\/"},"modified":"2025-07-10T07:13:13","modified_gmt":"2025-07-10T07:13:13","slug":"packaging-restyling-for-podere-vito-cardinali","status":"publish","type":"portfolio_wine","link":"https:\/\/nsgdesign.it\/en\/portfolio_wine\/packaging-restyling-for-podere-vito-cardinali\/","title":{"rendered":"Packaging restyling for Podere Vito Cardinali"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17094\" class=\"elementor elementor-17094 elementor-16932\" data-elementor-post-type=\"portfolio_wine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ba9e41 e-con-full e-flex e-con e-parent\" data-id=\"9ba9e41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23264a5 e-transform elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"23264a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:90,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e03496b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e03496b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A rebranding project for two wines from the Marche region<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0ec666 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f0ec666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Two wines, two stories, one heart <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e7aea7 e-flex e-con-boxed e-con e-child\" data-id=\"2e7aea7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7fc1614 e-con-full e-flex e-con e-child\" data-id=\"7fc1614\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-739c204 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"739c204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Podere Vito Cardinali <\/strong>is a winery deeply rooted in the Marche region. Born from the personal dream of Vito Cardinale\u2014an entrepreneur in the steel industry with a deep love for his homeland\u2014the project is the result of a careful and sustainable approach, blending respect for traditional farming practices with cutting-edge technologies aimed at enhancing the local territory. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7faf465 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7faf465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To tell this vision through a <strong>wine packaging restyling<\/strong> and an identity that speaks of authenticity and emotional depth, a tailored and strategic approach was applied to the two references: <strong>Verdicchio dei Castelli di Jesi<\/strong> and <strong>Costa Lisiano Marche Rosso<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7962c94 e-con-full margin-top-4vw e-flex e-con e-parent\" data-id=\"7962c94\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1939ad1 e-con-full e-flex e-con e-child\" data-id=\"1939ad1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23782c8 e-con-full e-flex e-con e-child\" data-id=\"23782c8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6242f6c e-con-full e-flex e-con e-parent\" data-id=\"6242f6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3216cd7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3216cd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A design that blends memory, vision, and territory <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0ad51c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b0ad51c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For <strong>Verdicchio dei Castelli di Jesi<\/strong>, the creative focus centered on the figure of Vito. The aim was to create a symbolic portrait of the two worlds that shaped him: steel entrepreneurship and agricultural cultivation, while also expressing his passion for art. <\/p><p>The design draws inspiration from <strong>Fausto Melotti&#8217;s &#8220;Planetario&#8221;<\/strong>: the spiral line, with an ascending motion, guides the eye upward toward the representation of the grapevine \u2013 a symbol of transformation and rebirth. The micro-embossed foils offer a tactile and elegant dimension, emphasizing the contrasting nature of the depicted elements and enhancing the perceived value of the packaging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3d29c0 e-con-full margin-top-4vw e-flex e-con e-parent\" data-id=\"d3d29c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-368c0c9 e-con-full e-flex e-con e-child\" data-id=\"368c0c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aba030c e-con-full e-flex e-con e-child\" data-id=\"aba030c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a00bae e-con-full e-flex e-con e-parent\" data-id=\"4a00bae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7e7662 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d7e7662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Dream Seen from 'La Scarpa' <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae7ef66 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ae7ef66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the case of <strong>Costa Lisiano<\/strong>, the narrative changes tone and becomes more intimate. Here, the focus is on the Lacrima grape, a variety deeply connected to the region, and the design pays homage to it. To achieve this, a distinctive feature of the founder\u2019s hometown, <strong>Morro d&#8217;Alba<\/strong>, was chosen to be represented: &#8220;La Scarpa.&#8221; This refers to the walkways in the town&#8217;s ancient walls from where the young Vito would observe the fields that would one day become his estate\u2014 <strong>the place where the dream of Podere Vito Cardinali was born in the heart of a young boy.<\/strong>   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5b3d34 e-con-full e-flex e-con e-parent\" data-id=\"e5b3d34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cee01b8 elementor-widget elementor-widget-image\" data-id=\"cee01b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/Podere-Vito-Cardinale-packaging-etichette.jpg\" class=\"attachment-full size-full wp-image-16975\" alt=\"closeup del deisgn etichetta vino per podere vito cardinale\" srcset=\"https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/Podere-Vito-Cardinale-packaging-etichette.jpg 1920w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/Podere-Vito-Cardinale-packaging-etichette-300x225.jpg 300w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/Podere-Vito-Cardinale-packaging-etichette-1024x768.jpg 1024w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/Podere-Vito-Cardinale-packaging-etichette-768x576.jpg 768w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/Podere-Vito-Cardinale-packaging-etichette-1536x1152.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ec320f e-con-full margin-top-4vw e-flex e-con e-parent\" data-id=\"5ec320f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-451453c e-con-full e-flex e-con e-child\" data-id=\"451453c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0113d7 e-con-full e-flex e-con e-child\" data-id=\"a0113d7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bce3e8 e-con-full e-flex e-con e-parent\" data-id=\"1bce3e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-239f597 e-con-full e-flex e-con e-child\" data-id=\"239f597\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-213b723 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"213b723\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Technique and storytelling at the service of <span style=\"font-family:'Made Mirage';font-style:italic;font-weight:500\">identity<\/span>  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c11973 e-con-full e-flex e-con e-child\" data-id=\"9c11973\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb2d2e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cfb2d2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In both designs, the packaging serves as a narrative and sensory tool that reflects the brand&#8217;s identity, embodies its values, and differentiates the product in the market.<\/p><p>Does your wine have a story to tell? Contact us, and we\u2019ll help you choose the right approach. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c254b3f elementor-widget elementor-widget-button\" data-id=\"c254b3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6956b97 e-con-full e-flex e-con e-parent\" data-id=\"6956b97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d80a535 elementor-widget elementor-widget-template\" data-id=\"d80a535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"18059\" class=\"elementor elementor-18059 elementor-16499 elementor-16499\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-523084b2 e-flex e-con-boxed e-con e-parent\" data-id=\"523084b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1fb314 elementor-widget elementor-widget-menu-anchor\" data-id=\"5a1fb314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"form\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19aada52 elementor-widget elementor-widget-heading\" data-id=\"19aada52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Submit your request.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd8ee8f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4cd8ee8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFill out the form, and we guarantee a response within 24 hours.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-456ae1b8 elementor-widget__width-initial elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"456ae1b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;50&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Form contatto sito\" aria-label=\"Form contatto sito\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"18059\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"456ae1b8\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"NSG\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-nome elementor-col-50 elementor-md-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-nome\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[nome]\" id=\"form-field-nome\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_c45fcda elementor-col-50 elementor-md-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_c45fcda\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tLast 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