{"id":17159,"date":"2025-05-13T10:52:07","date_gmt":"2025-05-13T10:52:07","guid":{"rendered":"https:\/\/nsgdesign.it\/portfolio_wine\/packaging-design-e-brand-identity-per-masseria-le-fabriche\/"},"modified":"2025-10-06T10:49:29","modified_gmt":"2025-10-06T10:49:29","slug":"packaging-design-e-brand-identity-per-masseria-le-fabriche","status":"publish","type":"portfolio_wine","link":"https:\/\/nsgdesign.it\/en\/portfolio_wine\/packaging-design-e-brand-identity-per-masseria-le-fabriche\/","title":{"rendered":"Packaging design e brand identity per Masseria Le Fabriche"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17159\" class=\"elementor elementor-17159 elementor-16987\" data-elementor-post-type=\"portfolio_wine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f05d79f e-con-full e-flex e-con e-parent\" data-id=\"f05d79f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97cce69 e-transform elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"97cce69\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:90,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4019224 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4019224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Packaging design e brand identity per Masseria Le Fabriche <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d7c08b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8d7c08b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A new chapter for a historic masseria<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa6d7ec e-flex e-con-boxed e-con e-child\" data-id=\"aa6d7ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9348e96 e-con-full e-flex e-con e-child\" data-id=\"9348e96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b546c0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3b546c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Masseria Le Fabriche, a historic estate located in Maruggio, Salento, has embarked on a new journey under the guidance of Rinaldo del Bono, expanding its production from olive oil to wine. This shift called for the creation of a visual identity and packaging design that would reflect the estate\u2019s rich tradition and elegance. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b91dee5 e-con-full margin-top-4vw e-flex e-con e-parent\" data-id=\"b91dee5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bd4434 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"3bd4434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1456\" height=\"993\" src=\"https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/MLF_web_closeup-1.png\" class=\"attachment-full size-full wp-image-17289\" alt=\"design etichetta vino per masseria le fabbriche - marrubium\" srcset=\"https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/MLF_web_closeup-1.png 1456w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/MLF_web_closeup-1-300x205.png 300w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/MLF_web_closeup-1-1024x698.png 1024w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/MLF_web_closeup-1-768x524.png 768w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e022fc0 e-flex e-con-boxed e-con e-parent\" data-id=\"e022fc0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f4a8f31 e-con-full e-flex e-con e-child\" data-id=\"f4a8f31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f54263 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"0f54263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family:'Made Mirage';font-style:italic;font-weight:500\">Details<\/span> that make the difference<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f85c420 e-con-full e-flex e-con e-child\" data-id=\"f85c420\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d1b7cf elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8d1b7cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The project came to life with the creation of the <strong>packaging<\/strong> for the first wine label: <strong>MarrubiuM Riserva Del Bono 2022<\/strong>. A name that references both the village of Maruggio and the marrubium plant, once widespread in the area and known for its medicinal properties.  <br>The label was designed from scratch, inspired by the classic style of French Ch\u00e2teaux productions, with a refined and elegant design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-401d1f8 e-flex e-con-boxed e-con e-parent\" data-id=\"401d1f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cef25d4 e-con-full e-flex e-con e-child\" data-id=\"cef25d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f24974f elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"f24974f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family:'Made Mirage';font-style:italic;font-weight:500\">Label<\/span> design <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-934f495 e-con-full e-flex e-con e-child\" data-id=\"934f495\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0eeeb8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a0eeeb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <strong>illustration of the masseria<\/strong>, a symbol of the brand, was modernized with an engraving technique, cleaned up, and reworked. Red lettering elements and a matching red capsule gave the label a refined look, reflecting the high-end positioning of the product. <\/p><p>A distinctive element is the <strong>Capricorn<\/strong>, the symbol of the Del Bono family, illustrated along with its constellation on a seal placed on the bottle&#8217;s shoulder.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3caaf0e e-con-full margin-top-4vw e-flex e-con e-parent\" data-id=\"3caaf0e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-452d946 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"452d946\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/MLF_web-closeup-2.jpg\" class=\"attachment-full size-full wp-image-17105\" alt=\"closeup del design dell&#039;etichetta vino di marrubium di masseria le fabbriche\" srcset=\"https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/MLF_web-closeup-2.jpg 1920w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/MLF_web-closeup-2-300x169.jpg 300w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/MLF_web-closeup-2-1024x576.jpg 1024w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/MLF_web-closeup-2-768x432.jpg 768w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/MLF_web-closeup-2-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b7ad36 e-con-full e-flex e-con e-parent\" data-id=\"0b7ad36\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3708816 e-con-full e-flex e-con e-parent\" data-id=\"3708816\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d1643a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6d1643a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A fully integrated visual identity. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76e5605 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"76e5605\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The project wasn\u2019t limited to the packaging design alone. <br>We took care of the entire coordinated image, designing brochures, technical sheets, invitations, explanatory leaflets, and packaging. Special attention was given to the secondary packaging: the oak wooden crates, adorned with leather inserts, feature the brand engraved on the front and a hidden closure, enhancing the product\u2019s value and exclusivity. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16daa32 e-con-full e-flex e-con e-parent\" data-id=\"16daa32\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-898feea elementor-widget elementor-widget-image\" data-id=\"898feea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"1167\" src=\"https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/MASSERIA-LE-FABRICHE-schede-tecniche-.jpg\" class=\"attachment-full size-full wp-image-17351\" alt=\"schede tecniche vino per masseria le fabbriche\" srcset=\"https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/MASSERIA-LE-FABRICHE-schede-tecniche-.jpg 2000w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/MASSERIA-LE-FABRICHE-schede-tecniche--300x175.jpg 300w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/MASSERIA-LE-FABRICHE-schede-tecniche--1024x598.jpg 1024w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/MASSERIA-LE-FABRICHE-schede-tecniche--768x448.jpg 768w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/MASSERIA-LE-FABRICHE-schede-tecniche--1536x896.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f6f97a e-con-full e-flex e-con e-parent\" data-id=\"8f6f97a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01985bf elementor-widget elementor-widget-image\" data-id=\"01985bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1254\" src=\"https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/MASSERIA-LE-FABRICHE-inviti.jpg\" class=\"attachment-full size-full wp-image-17353\" alt=\"\" srcset=\"https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/MASSERIA-LE-FABRICHE-inviti.jpg 2000w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/MASSERIA-LE-FABRICHE-inviti-300x188.jpg 300w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/MASSERIA-LE-FABRICHE-inviti-1024x642.jpg 1024w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/MASSERIA-LE-FABRICHE-inviti-768x482.jpg 768w, https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/05\/MASSERIA-LE-FABRICHE-inviti-1536x963.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9563d9 e-flex e-con-boxed e-con e-parent\" data-id=\"a9563d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c712585 e-con-full e-flex e-con e-child\" data-id=\"c712585\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9b6d36 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"d9b6d36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Technique and storytelling at the service of <span style=\"font-family:'Made Mirage';font-style:italic;font-weight:500\">identity<\/span>  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e52cbbf e-con-full e-flex e-con e-child\" data-id=\"e52cbbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f6f24a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6f6f24a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In both designs, the packaging serves as a narrative and sensory tool that reflects the brand&#8217;s identity, embodies its values, and differentiates the product in the market.<\/p><p>Does your wine have a story to tell? Contact us, and we\u2019ll help you choose the right approach. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5abdc9a elementor-widget elementor-widget-button\" data-id=\"5abdc9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5700aad e-con-full e-flex e-con e-parent\" data-id=\"5700aad\" data-element_type=\"container\" 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