{"id":17842,"date":"2025-10-06T10:46:03","date_gmt":"2025-10-06T10:46:03","guid":{"rendered":"https:\/\/nsgdesign.it\/portfolio_wine\/content-creation-for-centinari-3d-video-teaser-for-testanera-riserva\/"},"modified":"2025-10-06T12:17:40","modified_gmt":"2025-10-06T12:17:40","slug":"content-creation-for-centinari-3d-video-teaser-for-testanera-riserva","status":"publish","type":"portfolio_wine","link":"https:\/\/nsgdesign.it\/en\/portfolio_wine\/content-creation-for-centinari-3d-video-teaser-for-testanera-riserva\/","title":{"rendered":"Centinari \u2022 3D video for Testanera Riserva"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17842\" class=\"elementor elementor-17842 elementor-17708\" data-elementor-post-type=\"portfolio_wine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb68f8b e-con-full e-flex e-con e-parent\" data-id=\"fb68f8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b74f05c e-transform elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b74f05c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:90,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4973d1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c4973d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content Creation for Centinari \u2013 3D Video Teaser for Testanera Riserva <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8a5815 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d8a5815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turning an idea into emotion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22ac7e7 e-flex e-con-boxed e-con e-child\" data-id=\"22ac7e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-def6084 e-con-full e-flex e-con e-child\" data-id=\"def6084\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5904c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9d5904c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Centinari Franciacorta<\/strong> embraces a fresh and elegant vision of its region, and seeks the same in the content it uses to communicate its products. A brand with a strong visual identity, defined by precise elements. <\/p><p>For the launch of the <strong> Testanera 2016 Riserva<\/strong>, Centinari entrusted us with creating content that could capture attention, build anticipation, and highlight a premium product.<\/p><p>How do you create a <strong>striking teaser video without the physical product in hand<\/strong>? Through <strong> 3D modeling and animation<\/strong>, which allowed us to craft a narrative that taps into current trends: an <strong>immersive teaser<\/strong> designed to engage and excite through dynamic lighting, movement, and sound design. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a76050 e-con-full margin-top-4vw e-flex e-con e-parent\" data-id=\"8a76050\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8557c3e elementor-widget elementor-widget-video\" data-id=\"8557c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/846174957?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcc81a8 e-con-full e-flex e-con e-parent\" data-id=\"fcc81a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35b56a5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"35b56a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Storytelling and technique: 3D modeling and animation <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67cae35 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"67cae35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The creative concept is inspired by Centinari\u2019s visual identity, especially its iconic circles, which we transformed into a dynamic world of rings, with their animation becoming a signature element. From this idea, a visual story unfolds, playing with light and shadow and weaving in natural elements like the heron \u2014 the brand\u2019s emblem \u2014 creating a narrative thread that ties Centinari to nature and its essence. <\/p><p>From the darkness, the bottle emerges, fully modeled in 3D, in an emotional crescendo highlighted by play of light and shadow, water reflections, and beams of light.<\/p><p>A rhythmic edit, aligned with current digital trends, brought the content to life, making it perfect for social channels and guiding viewers through an emotional journey \u2014 from initial curiosity to the final reveal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c850e57 e-con-full margin-top-4vw e-flex e-con e-parent\" data-id=\"c850e57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-645f5e9 elementor-widget elementor-widget-video\" data-id=\"645f5e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/nsgdesign.it\/wp-content\/uploads\/2023\/10\/CEN_Amb-Calibrato_e_Web.webm\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9a4c8a e-flex e-con-boxed e-con e-parent\" data-id=\"f9a4c8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5003726 e-con-full e-flex e-con e-child\" data-id=\"5003726\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c980b4 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"0c980b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results: <span style=\"font-family:'Made Mirage';font-style:italic;font-weight:500\">hype, identity, and recognizability <\/span>  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d9832c e-con-full e-flex e-con e-child\" data-id=\"3d9832c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c1a267 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0c1a267\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Testanera teaser video allowed Centinari to:<\/p><ul><li>Build anticipation and curiosity around the product launch.<\/li><li>Communicate a strong and consistent identity.<\/li><li>ChatGPT ha detto: Enhance the brand\u2019s premium perception.<\/li><li>Stand out with innovative content, aligned with current digital trends.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b12b86 e-con-full e-flex e-con e-parent\" data-id=\"5b12b86\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d79e91 e-flex e-con-boxed e-con e-parent\" data-id=\"3d79e91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-15b08a0 e-con-full e-flex e-con e-child\" data-id=\"15b08a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e63f60 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"2e63f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you want to turn your product launch into a memorable experience? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02a9c07 e-con-full e-flex e-con e-child\" data-id=\"02a9c07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14a47e7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"14a47e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At NSG Design, we help wine and lifestyle brands tell their story through teaser videos, packaging design, and digital strategies that engage and connect.<\/p><p>Does your wine have a story to tell? Contact us, and we\u2019ll help you choose the right approach. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b316454 elementor-widget elementor-widget-button\" data-id=\"b316454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88f021a e-con-full e-flex e-con e-parent\" data-id=\"88f021a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8b36dae e-con-full e-flex e-con e-child\" data-id=\"8b36dae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3383549 elementor-widget elementor-widget-video\" data-id=\"3383549\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/09\/CEN_centinari_post_verticale_03.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db70b5b e-con-full e-flex e-con e-child\" data-id=\"db70b5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c6df97 elementor-widget elementor-widget-video\" data-id=\"2c6df97\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/09\/CEN_centinari_post_verticale_04.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e465506 e-con-full e-flex e-con e-child\" data-id=\"e465506\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c54c0f2 elementor-widget elementor-widget-video\" data-id=\"c54c0f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/nsgdesign.it\/wp-content\/uploads\/2025\/09\/CEN_centinari_post_verticale_01.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bfbdd9 e-con-full e-flex e-con e-parent\" data-id=\"1bfbdd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee122d2 elementor-widget elementor-widget-template\" data-id=\"ee122d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"18059\" class=\"elementor elementor-18059 elementor-16499 elementor-16499\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-523084b2 e-flex e-con-boxed e-con e-parent\" data-id=\"523084b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1fb314 elementor-widget elementor-widget-menu-anchor\" data-id=\"5a1fb314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"form\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19aada52 elementor-widget elementor-widget-heading\" data-id=\"19aada52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Submit your request.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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