Gaja

The minimalism that characterises the labels of the Piedmontese wines of Angelo Gaja is re-proposed in the labels of Ca’ Marcanda, determining a new graphic structure, the geometry of which picks up the pyramid shapes that characterise the design of the winery’s exterior.

The label applied to the cylindrical surface of the bottle accentuates the value of three-dimensionality and underlines the synergetic relationship between the product’s packaging and the architectonic image. The result succeeds in expressing the identity of the winery, while maintaining the link with the Gaja family.

Also for the Pieve Santa Restituta project, the essentiality and incisiveness of the black-on-white aesthetic help define both an immediately recognizable identity and a sense of belonging to the unmistakable style of the Gaja estates. However, the theme of the cross, found in various points of the Montalcino estate, stands out as a distinctive feature, while its extensive repetition creates a particularly refined texture, capable of expressing the richness and opulence of these wines.