About

NSG Design - Strategic Hub for Wine & Spirits Design

NSG is a strategic hub where technical expertise, creative sensitivity, and marketing vision converge.

We are a comprehensive partner for Wine & Spirits brands, offering 360° services: strategic analysis, brand identity, packaging, and integrated digital communication.
Here, ideas, marketing, and design come together to deliver consistent, distinctive, and measurable results.

Modern Design Group

We are a creative community.

At NSG, different generations collaborate, sharing their visions, expertise, and passion for design. A modern, open team where creativity and strategy transform ideas into projects that create value, beauty, and authentic connections.

Wine & Spirits Experts

We craft brand stories through technique and design.

We have solid expertise in the Wine & Spirits sector. We work hands-on, collaborating with international printers, paper mills, and technical partners: we personally manage print setups and material selection with sensitivity, precision, and innovation.

A Full-Service Agency
From Label to Digital.

From label to digital, we support the brand every step of the way.

NSG is a full-service partner combining packaging, brand identity, and digital communication. We create cohesive and distinctive projects, seamlessly integrating offline and online experiences through targeted digital strategies, tailored content, and initiatives designed to strengthen brand identity at every touchpoint.

The elegance of tradition,
the vision of the future.

We are artisans of communication, rooted in tradition yet driven by the future.
With an innovative approach and deep expertise in our reference sectors, we create unforgettable experiences for every brand.

1982

La Monella
Giacomo Bologna

The first label to boldly break traditional norms, designed by Chiara Veronelli and Giacomo Bersanetti

A pop icon that transformed the image of Italian wine.

1985

Passum
Silkscreen printing

The bottle becomes both an expressive canvas and a storytelling medium

First Silkscreen printing in wine: art printed directly onto the glass.

1998

Valley of the Moon

Italian design lands in California with a new language

The beginning of an international dialogue between wine, culture, and territory.

2002

Gaja
Ca' Marcanda

An iconic project redefining luxury in wine.

Radical simplicity and visual power for a legendary brand.

2003

Solchi
Bocchino

Packaging as sculpture: a unique bottle is born

Engraved marks in the material tell the story, identity, and heritage.

2008

Enografie
Exhibition

Wine graphic design becomes a cultural narrative

An exhibition that celebrates the connection between wine and communication.

2010

Alois
Lageder

Biodynamics, art, and a sustainable vision take shape in design

An ethical and aesthetic project that explores new languages of wine.

2014

Sharing the studio with NokNok

A new way of thinking and designing together is born

A shared space where ideas, visions, and people come together.

2018

Photography exhibition with Francesco Radino for Zenato

Photography tells the soul of a territory

An artistic project that explores the essence of Lugana with sensitivity.

2019

Zenato Academy

Wine culture becomes a space for meeting and artistic dialogue

A space for experimentation where wine, art, and culture converge.

2020

Ruggeri: A Comprehensive Case Study

An integrated project that enhances strategy, design, and digital

Strategic analysis, brand identity, packaging, and website: a unified approach.

2023

Evolution into NSG Design

The natural evolution of a journey shaped by ideas, people, and visions

The values of SGA merge into NSG, a space where innovation, experience, and sensitivity coexist.

2024

Marilisa Allegrini

An icon of Italian wine meets a contemporary identity

A tailor-made project to tell the charisma of a woman.

SOME BRANDS WE ARE COLLABORATING WITH

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