At Vinitaly 2025, the historic Sankt Pauls Winery unveils a new brand identity and a graphic restyling of its most iconic line: Selezione.
A project rooted in the origins of the cooperative — founded in 1907 in Appiano on the Wine Road — aimed at enhancing its core values: the land, a centuries-old winemaking tradition, and a strong sense of community.
An identity that evolves without losing its authenticity, capable of visually expressing the strength of the territory and positioning itself consistently in both the national and international markets.
NSG Design guided Sankt Pauls through a comprehensive and in-depth process of brand positioning analysis, brand values definition, and the development of the new visual identity.
• The creation of the new logo and related iconography
• The complete restyling of the Selezione line labels
• The development of corporate stationery design
• The production of an emotional launch video
• Consultancy for aligning communication across all brand touchpoints
The new symbol is inspired by the spire of the San Paolo bell tower, known as the “country cathedral,” and incorporates the historic SP monogram, taken from an old label used until the 1980s.
A symbol that visually represents the solidity of tradition and the strength of cooperation, ideally bringing together the 185 families of winemakers that are part of the winery.
The full naming “Sankt Pauls” further strengthens the connection with the South Tyrolean territory and helps build an authentic, recognizable, and distinctive brand identity.
The new identity is fully reflected in the restyling of the Selezione line labels, the production heart of the winery.
The illustrated subject is Mount Macaion, with its distinctive Forcella Grande towering over the landscape surrounding San Paolo.
The hand-drawn illustration celebrates the interaction between nature and viticulture, providing an image that is both recognizable and deeply rooted in the territory.
For the official launch of the new brand identity, an emotional video was created to capture the depth of the project’s values and its sensory dimension.
The video alternates between authentic views of the South Tyrolean landscape, details of the work in the vineyard and winery, and evocative shots of the new logo and labels.
The rhythm of the imagery and the original soundtrack lead the viewer through an immersive narrative, where the sense of belonging, artisanal craftsmanship, and the balance between tradition and innovation come to life.
This is our first collaboration with NSG, yet the synergy that was created feels like that of long-time colleagues.
With great care, they explored our history and embraced the values that define us. They guided us through this rebranding journey — which was crucial for us — with exceptional expertise, sensitivity, and passion.
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