To mark the launch of the new brand identity for the historic South Tyrolean cooperative Sankt Pauls, we supported the project with the production of emotionally impactful video content—authentically capturing a new chapter in their journey: a visual and conceptual transformation that speaks of roots, community, artisanal quality, and sustainability.
The videos produced—a launch film and a social teaser for Vinitaly 2025—became key tools in communicating the rebranding and reinforcing the brand’s positioning in a coherent, evocative, and memorable way.
The launch video was conceived as an emotional and immersive narrative, designed to capture and convey the essence of Sankt Pauls’ new visual identity.
Through glimpses of Mount Macaion—the symbolic mountain of the local landscape—the village of San Paolo, its “country cathedral” with the iconic bell tower, the terraced vineyards, and clusters of Pinot Bianco, the video draws the viewer in with a cinematic feel and leads them through the brand’s evolution: from its distinctive traits to its new identity.
Short and powerful copy lines, rich in meaning, combine with an evocative, rhythmic soundtrack to shape the narrative’s pace.
The new logo is revealed only at the very end—at the height of anticipation. The shadow of the bell tower, like a sundial, marks the passage from past to future, “erasing” the old logo to make room for the new one, which gradually unfolds in both meaning and form.
To support Sankt Pauls’ presence at Vinitaly 2025 and build hype around the rebranding launch and the restyling of the Selezione line, we created a social media teaser video, coordinated with the launch video.
The result? A compelling narrative designed to capture attention in just a few seconds, spark curiosity, convey key messages, and invite direct engagement during the fair. A concise piece of content, yet perfectly aligned with the tone and aesthetics of the new identity.
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