Giulio Ferrari

The essential and characteristic elements are refreshed, gaining balance and clarity, to reflect in every detail the clear mark of nobility and historical prominence of Italy’s most famous Metodo Classico. The study conducted for the evolution of the product packaging has helped reaffirm the company’s historical value.

From the past, the design of the new logo brings back the character of the Art Nouveau period, as seen in the founder’s original letterhead. The seal, initials, and label profile have been redesigned to make them more memorable. The final result is one of greater graphic consistency, personality, and elegance, without losing sight of the essential recognizability built over decades of the product’s presence in the market.