Centinari – Social media and content creation

A brand, a region, an identity to highlight

Centinari is a Franciacorta winery with a clear vision: bringing a fresher, more elegant, and contemporary approach to the region. A young, personality-driven project that speaks not just to seasoned wine lovers, but also to a wider, more diverse audience of enthusiasts.

The challenge we embraced was to build a digital presence consistent with the brand’s positioning, foster an active community, and tell the product’s story in a distinctive and emotive way.

The story: how we built a credible social media narrative

We developed a visual and editorial storytelling approach that is elegant yet approachable, direct but not simplistic, cultured but not elitist — in short, full of character.

From this, a narrative emerged, built around:

Showcasing the product through seasonal moments and real-life occasions that people can relate to.
Sharing life in the winery with an authentic perspective.
Showcasing the region with a more intimate, personal perspective, without factual captions.
Emotional quotes and a refined aesthetic.

The approach: editorial strategy, visual system, and feed-friendly content

NSG managed Centinari’s entire social strategy, from analysis and monthly editorial planning to content creation and paid campaign management.

Key elements:

An empathetic, sincere yet refined tone of voice, perfectly aligned with the brand’s positioning
A consistent and recognizable visual mood, featuring dedicated vineyard shoots and emotive still lifes
Original editorial content: pairings, consumption moments, lifestyle moments, and educational formats
Stories, reels, and carousels to boost engagement and give voice to the team and products