In a wine industry still deeply rooted in tradition and heritage, Grapur by Mack&Shule aims to be a manifesto for a sustainable, urban, and contemporary lifestyle. More than just a new wine brand, it represents a new concept of wine—one that places awareness, modernity, environmental sustainability, and contemporary aesthetics at its core.
An innovative, organic, and vegan product—sustainable, low in alcohol and calories—designed for a young, urban, and conscious audience.
We were asked to shape a digital identity by creating a website that would represent its vision and amplify it through distinctive design, authentic content, and animations.
We began with an in-depth analysis of user personas, profiling six key archetypes—from the Gen Z trendsetter to the healthy lifestyle enthusiast, and the eco-conscious Millennial. The goal was to map out their desires, habits, language, and digital behaviors. From there, we built a clear, mobile-first user experience: seamless, guided by strong values, and enriched with SEO-friendly content.
The focus? To communicate what makes Grapur unique: not a wine for connoisseurs, but a vegan wine to be lived—crafted to complement mindful food choices, with a strong emphasis on health and, above all, the planet.
The homepage opens with an emotional video, conceived and animated using the label illustrations. A visual narrative that captures attention, surprises the viewer, and immerses them in the world of Grapur—conveying the brand’s entire sustainable value chain.
An original, fresh, and animated website designed to translate Grapur’s spirit into a vibrant, engaging, and unconventional digital experience.
A platform designed to connect people, share values, and grow a conscious community.
Grapur is not just a product to drink, but a symbol to share—even on social media. The “Join the Trend” section gathers UGC content and encourages community interaction.
The Sustainable Food Book—a free, downloadable digital cookbook featuring vegetarian and vegan recipes—is a thoughtful touch that strengthens the relationship with users. Through food pairing suggestions, it invites them to bring Grapur to the table for special occasions.
The Grapur blog features informative articles that explore a new, responsible wine culture, supporting the brand’s positioning. Backed by a thoughtful SEO strategy, it captures relevant search traffic and expands the audience in a targeted, organic way.
©2025 NSG srl All rights reserved – P.IVA 04580180166
In group with
