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The project started with the symbol restyling and the company name, deeply touched the primary and secondary packaging and was completed in the construction of the website.
Designing the site, attention was the watchword: attention to the choice of content, attention to terminology and technical choices according to the best optimization for search engines, as well as attention to the passionate and expert consumer; but also towards all those who curiously want to expand their level of knowledge.
Hence, the decision to include video tutorials, as well as a detailed information apparatus, where Teresio and his two sons, Alessandro and Alberto, tell the cellar, their experiences, their expectations and their wines in a personal and direct way.
This information is completed by the Carta Etica, represented through a dynamic infographic – inspired by the growth process of plants – which returns in a single image the constant commitment made in all the actions carried out by the company in the various fields.
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