Podere Vito Cardinali is a winery deeply rooted in the Marche region. Born from the personal dream of Vito Cardinale—an entrepreneur in the steel industry with a deep love for his homeland—the project is the result of a careful and sustainable approach, blending respect for traditional farming practices with cutting-edge technologies aimed at enhancing the local territory.
To tell this vision through a wine packaging restyling and an identity that speaks of authenticity and emotional depth, a tailored and strategic approach was applied to the two references: Verdicchio dei Castelli di Jesi and Costa Lisiano Marche Rosso.
For Verdicchio dei Castelli di Jesi, the creative focus centered on the figure of Vito. The aim was to create a symbolic portrait of the two worlds that shaped him: steel entrepreneurship and agricultural cultivation, while also expressing his passion for art.
The design draws inspiration from Fausto Melotti’s “Planetario”: the spiral line, with an ascending motion, guides the eye upward toward the representation of the grapevine – a symbol of transformation and rebirth. The micro-embossed foils offer a tactile and elegant dimension, emphasizing the contrasting nature of the depicted elements and enhancing the perceived value of the packaging.
In the case of Costa Lisiano, the narrative changes tone and becomes more intimate. Here, the focus is on the Lacrima grape, a variety deeply connected to the region, and the design pays homage to it. To achieve this, a distinctive feature of the founder’s hometown, Morro d’Alba, was chosen to be represented: “La Scarpa.” This refers to the walkways in the town’s ancient walls from where the young Vito would observe the fields that would one day become his estate— the place where the dream of Podere Vito Cardinali was born in the heart of a young boy.
In both designs, the packaging serves as a narrative and sensory tool that reflects the brand’s identity, embodies its values, and differentiates the product in the market.
Does your wine have a story to tell? Contact us, and we’ll help you choose the right approach.
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