The design of the Val D’Oca brand has set itself the objective of increasing the perceived value by introducing elegance, modernity and exclusivity, increasing the originality and memorability of the symbol.
The new symbol, in its cluster shape, maintains the memory of the previous brand but introduces a reference to fruit setting, which expresses growth and transformation (from flower to fruit). The originality of the new symbol also communicates contemporaneity and exclusivity.
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