Villa della Torre, a gem of the Italian Renaissance, is a place where history, material, and light weave together, shaping a truly unique aesthetic and sensory experience.
The restyling was created to give these wines a new voice, preserving their bond with the estate’s architecture while projecting it into a renewed visual dimension.
An Amarone that breaks the mold, vibrant and savory, surpassing traditional opulence.
A Valpolicella inspired by architecture, balanced and refined, embodying a new enological language.
A timeless visual identity, where classicism meets modernity, creating sophisticated and distinctive communication.
The Villa della Torre labels are not just graphic elements, but a material extension of the villa itself. Each detail acts as a bridge between past and present, a fragment of its history brought to life through the packaging.
Amarone della Valpolicella Classico is a wine of great intensity and depth. To convey its visual character, the fireplace of the Villa della Torre’s lion was chosen as the central element of the label. Fire, a symbol of transformation and energy, is rendered in metallic foil, creating vibrant reflections that shift with the light.
The visual identity of Villa della Torre wines is a multisensory experience, where texture, light, and graphic design come together to convey prestige and authenticity. Each label is crafted to communicate identity and value through refined details (here, layered graphics to explain the elements).
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