Zenato is a historic Italian winery, an authentic expression of the land between Lugana and Valpolicella, where tradition, quality, and a contemporary vision coexist in perfect balance. A brand that has built a strong identity over time, becoming a benchmark for Italian winemaking excellence.
The previous website, developed at an earlier stage of the brand’s journey, no longer reflected its current positioning nor effectively supported the user experience. This made it clear that the corporate website needed to be rethought—without losing the value and identity built over time.
NSG partnered with Zenato in a digital evolution that began with the development of the Wine Club and later extended to the institutional website, with the goal of creating a cohesive, high-performing ecosystem fully aligned with the brand’s value and maturity.
The project stemmed from a clear need: to move beyond a purely aesthetic approach and develop a website redesign focused on experience, performance, and results.
The digital experience was reimagined as a strategic asset—one that can naturally guide users while supporting business goals through a more effective, conversion-oriented structure.
The project began with an in-depth analysis aimed at restoring clarity and consistency across the entire digital ecosystem.
We redesigned the information architecture to simplify navigation and improve access to content, alongside building a stronger SEO framework to enhance organic visibility.
A fundamental approach in an SEO-driven corporate website redesign, where content, hierarchy, and user journeys work together to create a seamless experience and guide users toward conversion.
Content was reorganized with a more intuitive logic, highlighting the different facets of Zenato—from the territory to the wines, through to hospitality—without fragmenting the narrative. At the same time, smoother navigation paths were designed to naturally lead users toward key actions, such as discovering the wines or booking a visit.
The website design was also redefined in this direction: a clean, refined aesthetic built on generous spacing, visual rhythm, and attention to detail—reflecting the brand’s premium positioning without unnecessary embellishments.
The data confirms the effectiveness of the project:
The website has evolved into a true business tool, supporting both winery visits and Wine Club activities.
We help you redesign your website by improving user experience, SEO structure, and performance—so you can achieve greater visibility and tangible results.
Request a consultation for your corporate website redesign.
