Driven by the younger generation’s thirst for experimentation, I Barisei is a brand with a strong innovative approach, capable of enhancing the value of winemaking tradition to give resonance to its work and leave a mark on the minds of consumers.

To this end, NSG has structured a campaign focused on ambitious goals of brand awareness, positioning, differentiation from competitors, and increasing and disseminating the winery’s initiatives. In order to achieve them, a specific storytelling has been developed related to the highly recognizable personalities of the wines, expressions of terroir and of its preservation, of expertise combined with the ability to experiment.