brand identity system

With a strong forward-looking vision deeply rooted in history and the Italian territory, the new corporate brand brings together the various estates into a unified ecosystem. It preserves their heritage and identities while embodying the essence of the lands where they originated and thrived.

NSG, entrusted by Marilisa to design the brand, drew inspiration from the personalities of the Allegrini Mastella family and the payoff “One heart, one family, one mission.” The result is a clean, modern typeface that exudes class, elegance, sophistication, and timeless appeal.

Innovative and fresh, this style was meticulously crafted to seamlessly integrate with the identities of the group’s three brands, ensuring visual consistency while enhancing the prominence of the new masterbrand name.