Passion, cutting-edge technology, respect for the land, and adherence to traditional farming practices are core elements of Colombo’s production philosophy. The end result is a selection of exceptional wines that capture the essence of Pinot Noir in the diverse “shades of Langa.”
The new website, developed by NSG, marks a complete evolution of the previous landing page, with the goal of translating the brand’s narrative essence and communication strategy—originally developed for corporate editorial projects—into the digital realm.
Website
The visual concept is built around a dichotomy between dream and reality, day and night, and the interplay of indoor and outdoor spaces. Visual consistency is achieved through a carefully selected color palette, which aligns with the brand’s institutional colors, as well as through textures that draw on the tactile qualities and design details of the wine labels, which have been crafted over time by NSG’s creative team.
The graphic embellishments reflect the lines of the company logo, further strengthening the brand’s identity.
NSG also crafted all the website copy, adopting an intimate and passionate tone to convey the care, dedication, and attention to detail that define Colombo’s vineyard management and winemaking process. This narrative approach not only communicates the company’s values but also creates a genuine connection with the visitor.
In response to the growing demand for wine tourism experiences, the website features integrated CRM software widgets that allow users to easily book tours of the winery in various formats. NSG assisted the client throughout this new digital journey, from initial platform integration to ensuring seamless website interaction, guaranteeing a smooth and intuitive user experience.
To highlight the excellence of Colombo’s products and encourage purchases among new users, a dedicated section has been created showcasing awards and recognitions from wine guides and competitions, organized by year.
average engagement rate across the pages
clicks in the first few months on the website
The website is performing well, with a high engagement rate and a strong volume of traffic and interactions since its launch.
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