For Gocciablu, the Togni Group’s mineral water brand, the challenge was clear: introduce the brand’s new look, stand out in the industry, boost brand awareness, and express its premium positioning — built on purity, beauty, and exclusivity — through the design of a striking trade show stand.
For Beer&Food Attraction — one of the key events for Horeca professionals — we handled the creative concept, 3D modeling, and stand renderings, delivering a detailed visual guide of the complex design for the client, designers, suppliers, and fitters.
The result? A space that turned Gocciablu’s identity and values into an elegant visual story, designed to captivate and engage.
The entire stand was built around the drop shape, the brand’s symbol, which was reflected in architectural and decorative elements that gave the space a harmonious and distinctive feel.
The materials used were carefully selected, favoring transparent surfaces, and the color palette was kept monochromatic and institutional to convey a strong and identifiable image.
hosted the brand — prominently displayed — illuminated niches to highlight the showcased products, and a hidden technical space to optimize the exhibition area.
In three shades of blue and arranged on multiple levels, it created a dynamic and evocative effect, drawing the attention of visitors.
Display cases placed on columns around the stand’s perimeter showcased the bottles as precious jewels or collectible treasures.
A striking visual impact and lasting memorability, achieved through a unique design that perfectly aligns with Gocciablu’s identity.
The product was showcased to its fullest potential, presented as a true luxury item.
A strong attraction for visitors, with an immersive and engaging concept.
Strategic design can turn a stand into a powerful branding tool.
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