Restyling of Ruggeri’s Selezioni range: four wines, more coherent and more refined labels.
- Client
- Ruggeri
- Project
- Packaging · Restyling
- Year
- 2024
A conservative restyling to raise perceived value.
For Ruggeri, we revisited the labels of four wines in the Selezioni range: Extra Brut, Enrosadira, Giustino B. and Vecchie Viti. A conservative restyling: they remain recognisable, but now speak the same language.
The aim was to raise the perceived value of each bottle, consolidate Ruggeri’s premium positioning and align the packaging with the brand’s new guidelines.
All without losing the character of each wine: Vecchie Viti and Giustino B. in particular had to keep their own personality.
What we changed.
- Lettering. The wine names are hand-drawn in a single style across the range: a bespoke touch no typeface can replicate.
- Illustrations. Lighter and redrawn for print, with cleaner lines and details that stay sharp.
- Paper. Finer stocks you can appreciate by touch before you even read the label.
- Coherence. Shape, information hierarchy and finishes shared by all four wines: you recognise the range and tell each wine apart.
Each wine, its own character.
Vecchie Viti keeps its old vine, Giustino B. its silver vine-leaf frame, and Enrosadira, the Brut Rosé, its pink. The lettering and label structure hold them together.
Vecchie Viti, before and after.
The drawn vine remains this wine’s signature. We made it lighter and more precise, so every line stays sharp in print. The name now uses the hand-drawn lettering shared by the range.
Frequently asked questions.
What does a conservative restyling mean?
It means improving a pack without changing its identity. People who know Ruggeri wines recognise them at once; people who see them for the first time perceive more care and more value.
Which wines were involved?
Four: Extra Brut, Enrosadira, Giustino B. and Vecchie Viti.
Can NSG restyle my winery’s labels too?
Yes. We start from what your labels already have that people recognise, and work on lettering, illustrations, paper and finishes to raise perceived value without confusing those who already know you.
