Wine & spirits branding starts before design.
We are a branding and packaging design agency, and before we design, we listen. Market, people, product: that is where a clear idea takes shape, becoming a name, a label, packaging, a website and social media for wineries, distilleries and food & beverage brands.
Eleonora in Wonderland. From labels to Instagram: Alice steps into the winery. A new social media campaign for an organic Franciacorta.
NSG’s First Pentawards Award NSG Brand Thinking wins Bronze at Pentawards 2026 for an accessible wine label created for AIS Lombardia
Sankt Pauls · Lehmstein Restyling of the Riserva Alte Reben line by Sankt Pauls, a winery in Alto Adige: a carefully measured evolution of the labels that strengthens its premium positioning and makes communication clearer.
Idda · Contrada Stella Packaging design for Idda Cru Contrada Stella, the new Etna wine by Gaja and Graci: a wine label with poured gold and hand-drawn dots that sets the cru apart while staying true to the brand.
Brand Thinking, in four steps
Market, people, positioning, product and goals are part of the project as much as identity is. Before we draw anything, we understand where the brand starts and where it wants to go.
The thinking, in three objects.
Who we work with.
Recent thoughts.
All articles
The manifesto
We believe in the culture of the project and the culture of change. In experience that meets new languages. In ideas that don't complicate, but move things forward.
Above all, we believe in relationships. Because behind every project there are people.
What really sets you apart, today, is someone who stays by your side.
What we do.
Ask for a quote- Strategy and analysis
- Brand creation and identity
- Labels and packaging
- Coordinated brand image
- Web and digital marketing
- Social media
“Design is the meeting point between person and object, between user and product.” Giacomo Bersanetti
SGA’s values, a historic Italian centre of excellence in packaging design, are our starting point. Wine design taught us that form is never just form. Our method has moved on since then: we start from the thinking, and apply it wherever a brand meets people, in any sector.
NSG is part of NOKNSG, a creative group with NOKNOK.