Centinari Franciacorta embraces a fresh and elegant vision of its region, and seeks the same in the content it uses to communicate its products. A brand with a strong visual identity, defined by precise elements.
For the launch of the Testanera 2016 Riserva, Centinari entrusted us with creating content that could capture attention, build anticipation, and highlight a premium product.
How do you create a striking teaser video without the physical product in hand? Through 3D modeling and animation, which allowed us to craft a narrative that taps into current trends: an immersive teaser designed to engage and excite through dynamic lighting, movement, and sound design.
The creative concept is inspired by Centinari’s visual identity, especially its iconic circles, which we transformed into a dynamic world of rings, with their animation becoming a signature element. From this idea, a visual story unfolds, playing with light and shadow and weaving in natural elements like the heron — the brand’s emblem — creating a narrative thread that ties Centinari to nature and its essence.
From the darkness, the bottle emerges, fully modeled in 3D, in an emotional crescendo highlighted by play of light and shadow, water reflections, and beams of light.
A rhythmic edit, aligned with current digital trends, brought the content to life, making it perfect for social channels and guiding viewers through an emotional journey — from initial curiosity to the final reveal.
The Testanera teaser video allowed Centinari to:
At NSG Design, we help wine and lifestyle brands tell their story through teaser videos, packaging design, and digital strategies that engage and connect.
Does your wine have a story to tell? Contact us, and we’ll help you choose the right approach.
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