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In 2020 Ruggeri launched his Wine Club with us, to create a direct relationship with those who love his cellar and his wines. The project started with the strategic phase, the construction of the e-commerce up to the logistics solution.

The Wine Club is a virtual space that allows customers and enthusiasts to maintain the exclusive experience gained in the cellar over time and at a distance: they can buy wines – even in special editions – make use of the help of a Wine Manager, participate in a of loyalty.

The Wine Club is a e-commerce in three languages that sells in Italy and abroad. The system had to manage some aspects such as the loyalty program with the points acquisition and redemption mechanism, the calculation of excise duties (alcoholic beverage) and the management of shipments.

We have supported the customer and activated all the collaborations and supplies necessary to structure the project, which is complex both from a strategic and an operational point of view. We have studied the structure and graphics of the site, designed the user experience
and connected the site to the customer’s management system, to optimize order management.