In 2020, Ruggeri entrusted NSG with the launch of its Wine Club, to create a direct relationship with those who love its winery and its wines. The project began with the strategic phase, the construction of the e-commerce, up to the logistical solution.
Wine Club
ADV meta e Google
The Wine Club is a virtual space that allows customers and enthusiasts to maintain the exclusive experience gained in the cellar over time and at a distance: they can buy wines – even in special editions – make use of the help of a Wine Manager, participate in a of loyalty.
The Wine Club is a e-commerce in three languages that sells in Italy and abroad. The system had to manage some aspects such as the loyalty program with the points acquisition and redemption mechanism, the calculation of excise duties (alcoholic beverage) and the management of shipments.
We have supported the customer and activated all the collaborations and supplies necessary to structure the project, which is complex both from a strategic and an operational point of view. We studied the site’s structure and graphics, designed the user experience, and connected the site to the customer’s management system to optimize order management.
Ruggeri once again chose NSG for the launch and promotion of its exclusive limited edition Prosecco Superiore DOCG: Quartese Limitless. A bottle with a unique design, capable of astonishing and telling a story.
What was the goal of the Meta campaign? To raise awareness of Quartese Limitless and further boost the Ruggeri Wine Club, increasing subscriptions and online sales.
of impressions in 2 months
growth in turnover compared to the previous year
new members in 2 months
A clear demonstration of how a well-orchestrated digital strategy can generate value both in terms of visibility and commercial performance.
The Meta campaign, together with the Wine Club management activities, helped strengthen the bond between Ruggeri and its enthusiasts, generating a significant increase in sales and customer loyalty.
In the wine sector, direct sales are a fundamental strategic lever to consolidate one’s presence on the market and build customer loyalty. Two fundamental tools in this area are the Wine Club and E-commerce, each with specific characteristics and advantages.
But what’s the best choice?
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