Senza1Senso, the accessible packaging project we developed for AIS Lombardia to mark the 20th anniversary of the ViniPlus Lombardia guide, has been selected for the Pentawards shortlist, one of the world’s most authoritative organisations in the field of packaging design.
The answer lies in the label, which combines braille writing for tactile reading with NFC technology to activate audio content through one simple gesture: bringing a smartphone close to the bottle. Touch, hearing and sight come together in a single communication system, designed to include without compromising on aesthetics.
What makes us even prouder is that the project was directly featured by Pentawards in the article “Trends Revisited: Mid-Year Reflections”, dedicated to the mid-year update on the packaging design trends identified at the beginning of 2026.
Among the movements analysed is “Bye Bye Barriers”: a trend that sees inclusivity no longer as a compromise, but as an opportunity to push creativity beyond its limits.
At NSG, we combine strategy, creativity and measurable results to create tailor-made digital projects: designed to inspire, built to perform.
Get in touch and let’s discover together how to shape truly effective communication.
Fill out the form, and we guarantee a response within 24 hours.