Senza 1 Senso: accessible wine packaging with braille label and NFC technology
- Client
- AIS Lombardia
- Project
- Packaging
- Year
- 2026
A braille wine label you can touch and listen to
In the world of wine, it’s often said that we drink first with our eyes.
But wine is a multisensory experience—and it shouldn’t exclude those who experience it through other senses.
From this idea comes Senza 1 Senso, an accessible wine packaging project developed with AIS Lombardia and the Italian Union of the Blind and Visually Impaired (UICI Milano), designed to make the wine experience accessible to blind and visually impaired people.
Senza 1 Senso Wins Bronze at the Pentawards 2026
The Senza 1 Senso project has been awarded Bronze at the Pentawards 2026, one of the most prestigious international awards dedicated to packaging design.
The project had already been featured by Pentawards in the article “Trends Revisited: Mid-Year Reflections“, exploring the evolution of packaging design trends in 2026.
An accessible wine label that combines design and technology
The project starts from a simple but powerful element: the bottle label.
We designed an accessible wine label system that combines:
The bottle thus becomes an object that can be explored with the hands and listened to, expanding the sensory experience of wine.
The project was also made possible thanks to the contribution of authoritative technical partners such as UPM, Luxoro Kurz, La Commerciale and OREV, who supported the development of the label by providing expertise, materials and know-how.
- Braille, for tactile reading of the main information on the bottle.
- NFC technology, which activates audio content when a smartphone is brought close to the label.
An inclusive, shared wine packaging project
“Senza 1 Senso” was not created for a single producer.
It is an accessible label system that can be adopted by different wineries, creating a common language in the world of wine.
A sign of inclusion that brings different realities together under a simple idea: making the wine experience accessible to everyone.
An accessible design project that creates value
Bottles that adopt the “Senza 1 Senso” label include a charitable contribution for the Unione Italiana dei Ciechi e degli Ipovedenti (the Italian Union of the Blind and Partially Sighted), supporting projects dedicated to autonomy and inclusion.
When design expands the experience
Design is not only meant to make a product recognisable.
It is meant to make the experience broader.
With Senza 1 Senso, the wine label stops being just a visual element and becomes a surface that activates touch, hearing and discovery, turning packaging into an accessibility tool.
How we played with the senses
-
Sight
deliberately called into question through a tone-on-tone black surface that requires attention, time and a change of perspective.
-
Touch
thanks to the Braille lettering, which guides the fingers and gives back independence in reading.
-
Hearing
takes shape in audio content, turning information into story and making it accessible to everyone.
Does your packaging design create an experience, or does it only convey information?
Today packaging can no longer be just aesthetics: it must be strategy, storytelling and relationship.
We design innovative packaging that turns every product into a multisensory experience, able to engage and leave a mark.
We do not just “design labels”: we build communication systems that integrate design, technology and content. Packaging that speaks, that can be touched, that can be heard. Packaging that includes, without excluding anyone.
