Terre d’Aenòr is not your typical winery. Young, dynamic, and entirely women-led, the brand stands out for its unconventional approach to wine communication. The tagline “Gradi di Stile” perfectly captures its identity — deeply connected to the worlds of art, fashion, and, more broadly, luxury.
NSG embraced this vision to create a social media campaign that breaks away from traditional wine industry communication, crafting a fresh, engaging narrative with a refined aesthetic.
Grow the community, strengthen brand awareness and differentiate the brand narrative from competitors.
To highlight the brand with an immediate and emotional language, we chose to collaborate with Mery Saporito, an artist and illustrator with a chic, cosmopolitan style, already active in the fashion and luxury sectors through collaborations with major brands like Gucci, Chanel, Miu Miu, Louis Vuitton, Valentino, and Tiffany&Co.
Eleo, the illustrated alter ego of Eleonora, is brought to life through her unique style. A character who has become the central figure in a fresh narrative, taking the audience into the world of Terre d’Aenòr and the Franciacorta region.
The entire social media communication was built with a refined aesthetic, in line with the brand’s identity. Each illustration was custom-made to capture attention and visually convey the brand’s storytelling.
In addition to the aesthetic component, the campaign placed great emphasis on providing valuable content on technical aspects of viticulture and winemaking, the best food pairings for different occasions, and highlighting the distinctive places of the Franciacorta region.
A monthly reel series featuring Eleonora’s direct contributions and Eleo’s illustrations has engaged the community with educational content accessible to all.
A format that has promoted the region and boosted the brand’s credibility, positioning it as a reference for both style and quality.
demonstrating a growing interest in the brand and its content.
on Instagram after visiting the profile, well above the industry average (3%), a sign of an aesthetic and content perfectly aligned with the target.
compared to the previous campaign (April-December 2024 vs. July 2023-March 2024), expanding the brand’s visibility.
Significant growth in engagement: +33% on Facebook and +100% on Instagram, indicating an increasingly active community.
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