Three Franciacorta wineries. A young entrepreneur who loves fashion. A group with several brands. A family of winemakers. Same land, same wine: three completely different ways to experience them on Instagram.
The land is not enough.
In Franciacorta the land already feels like a message. It is, but everyone uses it. What sets one winery apart from another is who runs it, what they ask for and who they want to talk to. So before deciding what to say, we asked ourselves who we were talking to.
Terre d’Aenòr: a young entrepreneur and her love of fashion.
Terre d’Aenòr has been with us since 2021. We designed the brand and the labels, and that is where a journey began, one we now share with Eleonora, the founder.
With her, the language was fashion from the start. In 2023 wine meets make-up: the shades of the labels become looks, worn by Eleonora herself. In 2024 Eleo arrives, her illustrated alter ego drawn by Mery Saporito. In 2025, the flowers of Blooming Essence. A different campaign every year, with one thread running through them: Gradi di stile.
In 2026 we opened the three circles of the labels, and they became the rabbit hole Alice falls down. Alice is Eleonora. Instagram becomes a set: clothes and make-up straight from a fashion shoot, folds that come alive, colours that vibrate. A winery that reinvents itself every year and stays recognisable.
Centinari: a group and a classic look.
The client changes, and so does the work. Centinari is the Franciacorta brand of the Togni group: a large, well-organised business with several brands and figures to read. The look is classic. It needed a social presence consistent with that positioning and an active community, without losing any elegance.
For years we have managed the whole social strategy: from analysis to the monthly editorial plan, through to content and paid campaigns. The images show the vineyard, the cellar and the moments when the wine is actually enjoyed: seasons, pairings, occasions.
A group looks at the figures, and the figures arrived: in the first six months of 2025, Instagram interactions doubled (+100%) and clicks from Facebook to the e-commerce site grew by 129.5%.
Mirabella: a family of winemakers.
It changes again. To a family of winemakers, wine does not need explaining. It needs to be recognised. For Mirabella we started from stone: the cellar is underground and surrounded by a water table, and the first vineyard sits on glacial moraine. That is where the geodes came from. Each wine has its own, in the colours of its label: black for the Demetra Pinot Nero, pale blue for the Satèn, amethyst and copper for the DØM Rosé Riserva.
On Instagram and Facebook each wine is recognised at first glance, even without the bottle.
Listen first, then create.
Three clients, three needs, three jobs that look nothing alike. In each we did the same thing: understand what was needed and turn it into creativity and results. The method is the same: understand, position, design, activate. Know who is speaking before deciding what to say. Only then do we get to work.
The result is not one style for every winery: it is tailored work, different every time.
Want to grow your winery online? We start from who you are.
Case studies: Terre d’Aenòr · Centinari · Mirabella
