Social Media & Content Creation for I Barisèi
- Client
- I Barisèi
- Project
- Digital
- Year
- 2022
Content creation and social media management
The young generation’s willingness to experiment makes I Barisei a brand with a strongly innovative approach, able to enhance the value of viticultural tradition to give resonance to its work and leave a mark on users’ minds.
To this end, NSG structures a campaign built around ambitious goals of brand awareness, positioning, differentiation from competitors, and growth and promotion of the winery’s initiatives. To achieve them it develops a specific storytelling tied to the highly recognisable personalities of the wines, the expression of terroir and its safeguarding, expertise combined with the capacity to experiment.
The leitmotif is the family’s authentic and innovative spirit, which allows them to reach the highest quality levels.
The communication conveyed these key messages by turning the faces of the company, the awards won, the distinctive features of the vineyards and the occasions of consumption into organic and paid social content and dedicated landing pages.
