Social media for wine
Social media marketing for wineries and wine producers.
From the label to the feed: we take your wine's identity out of the bottle, with a strategy and content that speak to the social audience.
From the label to the feed.
Design is the first step to tell a winery's story and give it a strong, recognisable visual identity. To take it out of the bottle and make it live on the market you need a clear, focused communication plan.
We combine creativity, storytelling and visual content to speak directly to the audience on social channels, with a strategy built on the winery and its goals.
We look after the online presence in every aspect: more visibility, clearer positioning and a community of wine lovers and buyers, in Italy and abroad.
What we do.
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Strategy and editorial line
Goals, audience, channels and themes: a clear plan before publishing anything.
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Visual content
Graphics, photos and animations consistent with the brand identity, carefully designed in every post.
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Storytelling and copy
The wine, the land and the people told with a recognisable voice.
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Channel management
Publishing, calendar and day-to-day care of the winery's profiles.
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Community and engagement
Engagement techniques to build an active community and a strong bond with consumers.
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Launches and campaigns
A new wine, a new vintage, an event: communication designed around the moment.
How we work.
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Analysis and goals
Brand, competitors, audience and channels: we understand where the winery stands today and where it wants to go.
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Editorial line
Themes, tone of voice and visual style, in line with the label and the identity.
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Content production
Graphics, photos, videos and copy created for each channel.
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Publishing and improvement
We publish, watch the results and refine the strategy.
Social media projects we have made.
Frequently asked questions.
Which social channels suit a winery?
It depends on the audience you want to reach. For wine, visual channels work very well, but the choice comes from analysing goals, markets and resources, not from a fixed rule.
Do you create the content too, not just the strategy?
Yes. We design graphics, photos, videos and copy, so strategy and content stay consistent with each other and with the brand identity.
Can you follow the launch of a new wine?
Yes. A launch is a good moment to build dedicated communication, from the teaser to content for the different phases, consistent with the label and packaging.
Do we need a visual identity already?
It helps a lot, because the content starts from it. If it is missing or needs renewing, we can first work on logo and packaging and then on social media, with the same language.
Do you work with wineries outside Italy?
Yes. We work with wineries across Italy and build communication designed for buyers and wine lovers abroad too.
Do you want to bring your winery to social media?
Tell us about the wine, the audience you want to reach and where you are starting from: we build the rest together.
Write to usWho we work with.
