Brand identity
Brand identity and branding for wineries and companies.
Naming, logo, coordinated image and guidelines: we build relevant, distinctive and recognisable brands, starting from market, people and positioning.
A brand starts before the design.
A brand's identity is not a logo: it is the way a company or winery gets recognised, remembered and chosen. Before drawing we analyse market, competitors, people and goals, then we choose a point of view and hold it steady.
From that point of view come the name, the logo, colours, typefaces and tone of voice, and then everything that carries them into the world: packaging, stationery, website, social media. For wineries we also work on labels, collections and ranges, because a wine brand lives in its packaging.
We deliver clear guidelines, so the brand stays consistent even when others use it. This is the Brand Thinking method: understand, position, design, activate.
What we design.
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Naming
The right name for a new brand, range or product, checked against market and languages.
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Logo and brand mark
Mark, logotype, versions and usage rules.
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Coordinated image
Stationery, shoppers, folders, sales and hospitality materials.
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Brand guidelines
Look & feel, tone of voice and rules to use the brand consistently.
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Brand architecture
How the parent brand, ranges and products fit together.
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Rebranding
We evolve an existing brand without losing what already works.
How we work.
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Understand
Strategic analysis, brand study, market and people.
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Position
Positioning, brand architecture, naming and message.
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Design
Identity, packaging, materials and guidelines.
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Activate
Website, content and social media with one single story.
Brands we have built.
Frequently asked questions.
What is the difference between a logo and brand identity?
The logo is one element. Brand identity includes name, logo, colours, typefaces, tone of voice, packaging and the rules to use them: everything that makes the brand recognisable.
Do you only work with wineries?
No. We started in wine design and have done it for forty years, but today we apply the same method to brands in every sector.
Is a rebrand better than a new brand?
It depends on what people already recognise. We start with an analysis to understand what to keep, what to evolve and what to drop.
Do you deliver brand guidelines?
Yes, every identity project includes clear guidelines, designed for whoever will use the brand after us.
Do you have a brand to build or evolve?
Tell us where you are starting from and where you want to go.
Let's talk about your brandWho we work with.
