Wine Label & Packaging Design for Ruggeri

A leading name in the world of Made in Italy sparkling wines, strongly committed to research and innovation and part of the German group Rotkäppchen-Mumm, the Ruggeri winery has for over 5 generations pioneered belief in the Glera grape in Valdobbiadene, experimenting with new sparkling and ageing techniques.

The idea behind the innovative design of Limitless Edition was to create a product that is a “creative and conceptual work”, able to represent the quintessence of the brand, namely its visionary spirit and its intangible identity. The concept develops around the number 4, a direct evolution of the historical meaning of the name “Quartese”, expressed in the fundamental elements (fire, earth, air and water) that have become emblems of the distinctive features of the Valdobbiadene territory.

The new “Limitless Edition” label stands out for its use of fine materials and advanced printing techniques: foils, nano-engraving, relief, natural textures, overlays of three textured papers and inserts in Wood-reactive UV varnish.

The expertise of the partners involved in the project was essential and, thanks to a virtuous collaboration, the resulting design is able to tell the story of a territory and a brand, surprising the viewer in the light and… in the dark! The Wood lights on the gift box reveal, in fact, the deepest meaning.

Label:
Printing – Tonutti Tecniche Grafiche
Paper – Fedrigoni Self Adhesive: Cotone Nero Felt Barrier, Bereber Sand Ultra WS, Tintoretto Pearl H+O Ultra WS, Sirio Pearl Neck Label
Embellishment – Luxoro
Cliché – Hinderer + Muhlich Italia

Secondary Packaging:
Production – Pozzoli
Paper – Fedrigoni: Sirio Ultra Black
Embellishment – Luxoro
Cliché – Hinderer + Muhlich Italia