The low alcohol revolution: how communication is changing in the wine sector
The wine market is undergoing a profound transformation: the growth of low alcohol wines and of more conscious consumer choices is no longer a niche, but a global trend.
In this scenario, wine branding and packaging design must meet new needs: telling the story of sustainability, speaking to new generations, standing out visually.
NSG Design for Grapur: from the label to digital
As an agency specialising in wine branding and packaging, we supported Mack & Schühle in building a coherent and distinctive digital ecosystem.
Starting from the visuals of the existing labels, we developed an integrated strategy that combines design, web, video content and social media marketing.
Strategic analysis for the low alcohol wine segment
- Study of buyer personas and international trends
- Competitor analysis and mapping of digital positioning
- Definition of the information architecture for an effective, SEO-oriented website
Website design and development
- Mobile-first architecture
- Optimised UI/UX interface
- SEO-ready website, with copy and visuals designed for indexing
