The culture of the project.
Wine branding agency and packaging design. NSG builds and evolves brands for wineries and food and beverage companies, starting from what comes before the design. From the name to the label, from the website to social media, it is one single job.
The manifesto
We believe in the culture of the project and the culture of change. In experience that meets new languages. In ideas that don't complicate, but move things forward.
Above all, we believe in relationships. Because behind every project there are people.
What really sets you apart, today, is someone who stays by your side.
Brand Thinking: understand, position, design, activate.
Market, people, positioning, product and goals are part of the project as much as identity, packaging and communication. We start there to understand what can make a brand relevant, distinctive and recognisable. Whether it is a historic winery or a brand that has just been born, the starting point is the same: listen, understand, choose what to keep and what to change.
Then the thinking takes shape: in naming and identity, in packaging and materials, in content and in every point where the brand meets people. We do it every time a winery asks us for a label, a restyling or a new identity: as a wine branding agency, we start from the thinking and end up with the bottle.
See how we do it
Form is never just form.
Our experience in Wine & Spirits taught us that paper, colour, sign, bottle, finishes and production techniques shape how a brand is perceived and positioned. Cotton paper, dry embossing, hot foil are not production details: they are part of the story.
So we work directly with international printers, paper mills and technical partners, on print runs and the choice of materials. It is what sits behind the work of a wine branding agency: wine label and packaging design for wineries, brand identity.
How we work.
Human and reliable approach
Positive, clear, present. The client always knows where we are and what is happening.
Intelligent flexibility
We read people, contexts, company cultures. From family business to corporate, we adapt tone and process.
Everything connected
Brand, content and digital start from the same strategy. No disconnected activities: every output serves one story.
Italian design thinking
We remove the superfluous. We reach the elegant, effective solution by taking away, not by oversimplifying.
Proactive curiosity
We do not wait for the client to understand what they need. We understand it first. We anticipate, propose, surprise.
One common direction
We bring together strategy, branding, design, digital and relationship. Different skills, one common direction.
We bring the best of Italian culture to our work: a sense of measure, relational intelligence, creativity and the ability to make things. International in method, Italian in approach. Territories, grape varieties and families change. The way we work does not: start from the thinking, choose a point of view, build the form together with the people who will produce it.
Some of our work.
Three projects from a wine branding agency that always applies the same method. For Sankt Pauls we redesigned the Riserva line with cotton paper, debossing and hot foil. Senza 1 Senso, with braille and NFC, is on the Pentawards 2026 shortlist. For Zenato, the new website now brings in 73.5% of winery visit bookings. Every project tells where we started from, what we decided and why, from the first conversation to the finished bottle. The others are in the portfolio.
NOKNOK brings the culture of change. NSG brings the culture of the project.
NOKNOK
The most dynamic, cross-pollinated soul of the group. Strategy, creativity, content and digital meet to build projects that move across languages, channels and technologies.
NSG
The deep soul. It builds and evolves brands starting from what comes before the design.
What they share: an Italian way of thinking, designing and creating. Meet NOKNOK
Some of the brands we work with.
