Zenato website redesign
- Client
- Zenato
- Project
- Digital
- Year
- 2026
Zenato website redesign: when design enhances identity and performance
Website restyling for a winery: UX, SEO and design at the service of the brand
Zenato is a historic Italian wine estate, an authentic expression of the land between Lugana and Valpolicella, where tradition, quality and contemporary vision coexist in balance. A brand that has built a strong identity over time, becoming a benchmark for Italian winemaking excellence.
Colours and textures
Typography
Aa
Gilda Display
Aa
Work Sans
A digital ecosystem for Zenato: web design for a leading wine brand
The previous website, developed at a different stage of the brand, no longer reflected its current positioning nor effectively supported the user experience, making it clear that the company website needed work without losing the value and identity built over time.
NSG supported Zenato on a digital evolution journey that began with the development of the Wine Club and was later extended to the corporate website, with the aim of building a coherent, high-performing ecosystem fully aligned with the value and maturity of the brand.
From research to idea: designing an experience that truly guides the user
The project started from a clear need: to move beyond a purely aesthetic approach and develop a corporate website restyling focused on experience, performance and results.
The digital experience was rethought as a strategic lever, able to guide users naturally and support business goals through a more effective, conversion-oriented structure.
UX, SEO and performance at the service of the business
The project began with an in-depth analysis, aiming to restore clarity and consistency across the entire digital ecosystem.
We redesigned the information architecture to simplify navigation and improve access to content, alongside a stronger SEO structure to reinforce organic search visibility.
An essential approach in an SEO-driven corporate website restyling, where content, hierarchies and user journeys work together to create a smooth experience and guide the user towards conversion.
A clearer, more coherent digital experience
Content was reorganised according to a more intuitive logic, to highlight the different sides of Zenato, from the territory to the wines to hospitality, without fragmenting the narrative. At the same time, we built smoother navigation paths designed to lead users towards key actions, such as discovering the wines or booking a visit.
The website design was also rethought in this direction: an essential aesthetic, refined and made of generous space, visual rhythm and attention to detail, reflecting the brand’s premium positioning without superstructure.
Results: when design creates value
The data confirm the project’s effectiveness:
The website has become a true business tool, supporting both cellar visits and Wine Club activities.
- High engagement, with around 11 interactions per session
- 73.5% of bookings for cellar visits are generated directly from the website
- “Visit the winery” appears among the best-performing pages, confirming an experience that guides users all the way to conversion
