Winery Website Design: the Alberto Longo Website

Azienda Agricola Alberto Longo, inspired by the rich heritage of tradition, produces wines that embody modern interpretations of the Apulian terroir of Lucera, conveying the determination, love and passion of the Longo Family.

NSG handled the website redesign, focusing on optimising usability and user experience.

The corporate website and the e-commerce are structured to complement each other: the former, with a simple, clean design, tells the story of the company through its values, production processes and brands; the latter, more direct, is more sales-oriented.

Visually, the two portals echo each other through mirrored colours of backgrounds and text, also consistent with the product packaging. This visual link unites the two sites, while highlighting their different functions.