Winery Website Design: the Colombo Website

The project

The visual is based on a dichotomy between dream and reality, between day and night, between indoor and outdoor spaces. Visual consistency was ensured through the colour palette, which mirrors the corporate one, and the textures used, which pick up the tactile quality and details of the wine labels, whose design has been handled over time by NSG’s creative team.
The graphic ornaments follow the lines of the company symbol, reinforcing the identity.

NSG also wrote all the copy, using an intimate and passionate tone of voice to tell of the care, dedication and attention that characterise the growing and production of Colombo wines. An approach able to convey the company’s values effectively, creating an authentic connection with the visitor.

Given the growing demand for wine tourism experiences, the site was implemented with CRM software widgets that allow automatic booking of cellar visits in their various options. NSG supported the client at every stage of this new digital interaction, from the first contact with the platform through to its integration with the website, to ensure a smooth and functional user experience.

As proof of the excellence of Colombo’s products and an incentive to buy for new users, a page dedicated to awards from wine guides and competitions was added, catalogued by year.