Brand Identity System for Marilisa Allegrini

For its debut, the Marilisa Allegrini group, which brings together the wine estates Villa Della Torre, Poggio Al Tesoro and San Polo, decided to commission a new logo and a new corporate image.

Marked by a strong orientation towards the future combined with a deep bond with Italian history and land, the new corporate brand unites the different estates in a single ecosystem, preserving their roots and identities and embodying the essence of the lands where they were born and grew.

NSG, entrusted by Marilisa with the logo design, drew inspiration from the personalities of the Allegrini Mastella family and from the payoff “One heart, one family, one mission” to create clean, modern lettering able to evoke class and elegance, refinement and classicism.

Innovative and fresh, this style was carefully designed to blend harmoniously with the identities of the group’s 3 brands, maintaining visual consistency while elevating the name of the new masterbrand.