Wine Club Design for Wineries: Ruggeri
- Client
- Ruggeri
- Project
- Digital
- Year
- 2020
Wine Club implementation
Ruggeri Valdobbiadene
Wine Club implementation
Colours and textures
- #BD9C69
- #F4F4F4
- #F4F4F4
- #7A7A7A
Typography
- AaPlayfair Display
- AaPlayfair Display
About
In 2020 Ruggeri entrusted NSG with the launch of its Wine Club, to build a direct relationship with people who love its winery and its wines. The project started with the strategic phase and moved on to the development of the e-commerce, through to the logistics solution.
Project
Wine Club
Meta and Google ADV
Its Wine Club is a virtual space that lets customers and enthusiasts keep alive, over time and from a distance, the exclusive experience they had at the winery: they can buy wines – including special editions – get help from a Wine Manager and take part in a loyalty programme.
The project
The Wine Club is an e-commerce in three languages that sells in Italy and abroad. The system had to handle several aspects, such as the loyalty programme with its points earning and redemption mechanism, the calculation of excise duties (alcoholic beverage) and the management of shipments.
We worked side by side with the client and set up all the partnerships and supplies needed to structure the project, which was complex from both a strategic and an operational standpoint. We designed the structure and graphics of the site, designed the user experience and
connected the site to the client’s management system, to optimise order management.
How did we help Ruggeri's Wine Club achieve an 82% increase in revenue?
Ruggeri once again chose NSG for the launch and promotion of its exclusive limited edition Prosecco Superiore DOCG: Quartese Limitless. A bottle with a unique design, able to amaze and tell a story.
The goal of the Meta campaign? To raise awareness of Quartese Limitless and give even more momentum to the Ruggeri Wine Club, increasing sign-ups and online sales.
We did not limit ourselves to promoting the product, but wanted to strengthen the relationship with the audience, creating a more active community around the Wine Club. The strategy, developed on Meta, focused on specific targets through static creatives and teaser videos, capable of attracting and engaging the audience, gradually revealing the uniqueness of Quartese Limitless. The elegant design of the bottle, combined with targeted calls to action, stimulated curiosity and a desire to discover.
1 mln
impressions in 2 months
82%
revenue growth compared with the previous year
+300
new members in 2 months
A clear demonstration of how a well-orchestrated digital strategy can generate value in terms of both visibility and commercial performance.
The Meta campaign, together with the management of the Wine Club, helped strengthen the bond between Ruggeri and its enthusiasts, driving a significant increase in sales and loyalty.
E-commerce vs Wine Club: which one should you choose for your winery?
In the wine sector, direct sales are a fundamental strategic lever to consolidate one’s presence on the market and build customer loyalty. Two fundamental tools in this area are the Wine Club and the E-commerce, each with specific characteristics and advantages.
But which is the best choice?
