Branding & Brand Identity for Terre d'Aenòr

A female figure emerging from a pool of water, an element included in the winery’s architectural design, is the central subject of this brand.

Immediate is the reference to well-known figures of classical symbolism such as the Birth of Venus and the Fountain of Youth, to which several interpretive layers are added: water, an element of purity, dynamism and malleability, is often associated with the feminine, and the woman, synonymous with the Great Mother (eternal protector, creator, personification of the endless renewal of life), is here engaged in a circular dance, a perpetual motion tied to natural and cosmic cycles that recall the successive phases of time in the vineyard and in the cellar.

The three concentric rings, besides recalling the vine rows and the people who make up the family in the business, merge with the figure above to create an ascending movement that stands for commitment, dedication and aspiration towards the highest quality level of their wines.