Social Media & Content Creation for Terre d'Aenòr
- Client
- Terre d'Aenòr
- Project
- Digital · Social Media
- Year
- 2024
Social media management and content creation for the editorial plan
Terre d’Aenòr, with Eleonora as the face and spokesperson of the brand, aims to be an ambassador of the personality, ambition and authenticity of Franciacorta.
Conceived to leave a mark on regional tradition, it promotes evolution by interpreting the winery as a place of experiences, wine as a catalyst for social moments and the bottle as a symbol of human relationships.
The social campaign
The social campaign developed for Terre d’Aenor focused on building communication and a corporate image founded on aesthetic elements consistent with the meanings expressed by the payoff “Gradi di Stile”.
This expression, the essence of the products and of Eleonora, made it possible to move between different languages from the worlds of fashion, luxury and contemporary art, giving rise, through their interplay, to a distinctive style.
The visual language
These reference worlds, expressed through a specific visual language, have placed Terre d’Aenòr among the wineries that anticipate trends, not only in production but also in communication.
Every detail, from the chosen colours to the study of hairstyles and poses, expresses the visionary, feminine spirit that defines the winery and draws inspiration from the distinctive character and personality of each wine.
