From the same soil, vines and flowers.
- Client
- Terre d'Aenòr
- Project
- Branding · Digital · Social media
- Year
- 2025
What grows from the same soil that feeds the vines?
For Terre d’Aenòr we built Blooming Essence, the 2025 social campaign that uses flower design to tell the story of an organic choice. Every Franciacorta has its own botanical essences, its colour, its personality.
Where we started.
Terre d’Aenòr practises organic viticulture in Franciacorta. It is a choice made in the vineyard, every day, and in a post it seems to leave no trace: nobody photographs a working method. The risk with organic is falling back on the usual signs: green leaves, badges, slogans about nature.
We started from a simpler question. What grows from the same soil that feeds the vines? Flowers. They have different colours, shapes and scents, just like the wines of a winery.
Blooming Essence is the third annual campaign we have developed with Terre d’Aenòr, after Make-Up Collection in 2023 and the collaboration with Mery Saporito in 2024. The creative approach changes, the thread of the payoff «Gradi di stile» stays. The earlier campaigns are told in Comunicare il vino sui social.
The concept: Blooming Essence.
Flower design is the art of composing flowers like an object: a dress, a hat, a sculpture. It is the language we chose for the campaign. The flower does not decorate the image: it is the way the wine tells its story.
Each wine is paired with botanical essences that evoke its sensory personality. The colour of the capsule and the label becomes the colour of the flowers, the background, the light. One glance is enough to know which Franciacorta we are talking about.
The result is multisensory communication, consistent with Terre d’Aenòr’s premium positioning: carefully crafted shots, evocative storytelling and visual identity within the same image.
One flower, one wine.
Six Franciacorta wines, six colour families. Each wine has its own botanicals.
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Pas Dosé Millesimato
Colour. Silver, powder pink, pearl grey
Botanicals. Pale roses with dense petals
Shots. Bottle on a white plinth with two roses. Portrait with a giant rose as a hat.
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Rosé
Colour. Deep pink, plum violet
Botanicals. Cymbidium orchids, pink branches
Shots. Bottle among orchids and branches. Portrait with a skirt of branches and flowers.
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Demi-Sec
Colour. Gold, amber
Botanicals. Peach and cream roses
Shots. Bottle with roses on the plinth. Portrait from behind with roses along the shoulder.
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Extra Brut Millesimato
Colour. Electric blue
Botanicals. Delphinium and iris
Shots. Bottle covered in blue petals. Portrait with a delphinium crown.
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Brut
Colour. Champagne yellow, beige
Botanicals. Ranunculus and limonium
Shots. Bottle on the plinth with yellow ranunculus and sprigs of limonium. Portrait with a suspended bouquet.
-
Saten
Colour. Petrol green, turquoise
Botanicals. Succulents and moss
Shots. Bottle on a dome of succulents and moss. Portrait in a pink suit with a ball of succulents at the feet.
What we did.
For Terre d’Aenòr’s social channels we worked on three things.
Product images
Each bottle on a white plinth, with the flowers of its colour family. The background picks up the capsule and the label, so the wine is recognised before you read its name. At the bottom the strip with the logos of the campaign financed under EU Reg. 2021/2115 remains.
Flower design portraits
The flower becomes dress, accessory, gesture: a rose as a hat, a skirt of branches and orchids, a bouquet held above the head. Full-length or close-up images, made to stop the scroll.
Formats and palette
4:5 format for the feed and vertical 9:16 for stories and reels, with the same palette for every wine. A profile that reads as a collection, not a sequence of posts.
Frequently asked questions.
What is Blooming Essence?
It is Terre d’Aenòr’s 2025 social campaign, developed by NSG. It uses flower design to tell the story of the winery’s organic viticulture and pairs each Franciacorta with the botanical essences that evoke its personality.
Why flower design for an organic wine?
Because flowers grow from the same soil that feeds the vines. They show the organic choice without the usual signs of the sector and give each wine a recognisable colour and shape.
How did we pair flowers and wines?
Starting from the colour of the capsule and the label and from the character of the wine. The Rosé has orchids and pink branches, the Extra Brut Millesimato blue delphinium and iris, the Brut yellow ranunculus, the Demi-Sec peach roses, the Pas Dosé Millesimato pale roses, the Saten succulents and moss.
Where can the campaign be seen?
On Terre d’Aenòr’s social channels, starting from the Instagram profile.
Is Blooming Essence Terre d’Aenòr’s first campaign?
No, it is the third. With Terre d’Aenòr we develop one campaign a year: Make-Up Collection in 2023, the collaboration with Mery Saporito in 2024, Blooming Essence in 2025. You can read about them in Comunicare il vino sui social.
Can NSG design a campaign like this for my winery?
Yes. We start from how you work in the vineyard, the wines you have and what you want your audience to remember. Then we choose a visual language and hold it steady, from the label to social media.
