Wine Club Design for Wineries: Zenato
- Client
- Zenato
- Project
- Digital
- Year
- 2023
A Wine Club that reflects the brand’s excellence
Zenato Wine Club
About
Wine Club Zenato, with a sharp, clean design, is conceived to showcase the wine images, which feature vivid, eye-catching coloured backgrounds. Attention is focused on the products, while the graphics echo the corporate website in style and colour.
Project
Creation and implementation of the company Wine Club
Colours and textures
Typography
Aa
Bembo
Aa
Roboto
Zenato has always known how to look ahead, sensing as early as the early 1980s the commercial potential of the great Veronese appellations on the international stage, starting with the United States. Today, with the same spirit, it continues to innovate its sales channels, investing in building an exclusive bond with customers through experiences and privileged access to its world: the Zenato Wine Club.
In the wine sector, direct sales are a strategic lever for strengthening the relationship with consumers and increasing margins. That is why Zenato chose to build an exclusive Wine Club, turning it into a growth asset for the brand.
A well-structured Wine Club
The experience of Zenato shows how a well-structured Wine Club can transform the relationship with consumers, generating tangible results in terms of acquisition, engagement and direct sales.
This initiative is a natural evolution for a brand that set out to create an exclusive, highly personalised experience, strengthening its positioning in the premium wine market.
Goals and Results of the Zenato Wine Club
The Wine Club was implemented to:
Increase
customer retention
turning occasional buyers into loyal members through an exclusive, ongoing experience.
Optimise customer lifetime value (CLV) by implementing
loyalty marketing
strategies with personalised incentives and structured loyalty programmes.
Expand and consolidate the
brand community
offering members privileged access to premium content, exclusive events and targeted experiential initiatives.
📌 Strategic insight
The Zenato Wine Club is not just a sales channel but an advanced system of engagement and customer retention, able to generate value over the long term.
