Wine Label & Packaging Design for Bersano Arturo

The Arturo collection, with its refined aesthetic, is inspired by the elegance of the Art Nouveau style, an artistic movement that left an indelible mark on Turin’s architecture. This line is characterised by sinuous forms and floral motifs, which recall the beauty and refinement of period dress from the early twentieth century. The “Arturo” lettering is a tribute to the winery’s historic labels, evoking a sense of tradition and quality handed down through time.

The choice of typefaces for the sugar dosage levels was influenced by a letter written by Napoleon, a document of great historical value jealously kept in the Bersano Museum. These details are not only a tribute to the past but also an expression of the winery’s dedication to the art of winemaking, where every bottle holds a story, a sensory experience waiting to be discovered.