Branding & Brand Identity for Val d'Oca

The brand design for Val D’Oca set out to increase perceived value by introducing elegance, modernity and exclusivity, enhancing the originality and memorability of the symbol.

The new symbol, in its cluster shape, retains a memory of the previous brand but introduces a reference to fruit set, which expresses growth and transformation (from flower to fruit). The originality of the new symbol also communicates contemporaneity and exclusivity.