Launch video and teaser for the new Sankt Pauls brand identity
- Client
- Sankt Pauls
- Project
- Digital
- Year
- 2025
Sankt Pauls, a story that renews itself and tells its story
For the launch of the new brand identity of Sankt Pauls, the historic South Tyrolean cooperative, we supported the project by producing highly emotional video content, able to authentically tell a new chapter in their journey: a visual and conceptual change that speaks of roots, community, craftsmanship and sustainability.
The videos we made – a launch video and a social teaser for Vinitaly 2025 – became key tools for communicating the rebranding and strengthening the brand’s positioning in a coherent, evocative and memorable way.
An identity that comes to life through images, sounds and emotions
The launch video was conceived as an emotional, engaging story, able to convey the essence of Sankt Pauls’ new visual identity.
Through glimpses of Monte Macaion – the mountain that symbolises the local landscape –, of the village of San Paolo, of its “country cathedral” whose bell tower is a landmark, of the vineyard slopes and the Pinot Bianco bunches, the video captures viewers with a cinematic feel and guides them through the evolution of the brand: from its distinctive features to the new identity.
The logo is revealed in the rhythm of the narrative
The short, incisive copy is charged with meaning and, together with an evocative, rhythmic soundtrack, sets the pace of the narrative.
The new brand mark is revealed only at the close, at the peak of anticipation. The shadow of the bell tower, like a sundial, marks the passage from past to future, “erasing” the old logo to make room for the new one, which is gradually unveiled in its meaning and its form.
Building anticipation, sparking curiosity, engaging
To support Sankt Pauls’ presence at Vinitaly 2025 and create hype around the launch of the rebranding and the restyling of the Selezione line, we produced a video teaser dedicated to social channels, coordinated with the launch video.
The result? A high-impact story, designed to capture attention within seconds, spark curiosity, convey key messages and invite direct contact during the fair. Agile content that is perfectly consistent with the tone and aesthetic of the new identity.
