Social Media & Content Creation for Centinari

Centinari is a Franciacorta winery with a clear vision: to offer a fresher, more elegant and contemporary approach to this territory. A young project, but with personality, aiming to speak not only to expert wine lovers but also to a wider, more diverse generation of enthusiasts.

The challenge we took on was to build a digital presence consistent with the brand’s positioning, grow an active community and tell the story of the product in a distinctive, emotional way.

We worked on a visual and editorial storytelling that is elegant but accessible, direct but not trivial, cultured but not elitist. In short, full of character.

From this came a narrative built on:

NSG managed Centinari’s entire social strategy, from analysis to the monthly editorial plan, through to content creation and paid campaign management.

The key elements:

The story: how we built a credible social narrative

• Showcasing the product through seasonality and real occasions of use that people can relate to
• Telling the story of life in the winery with an authentic angle
• Showing the territory through a more intimate, personal lens, without didactic captions
• Emotional quotes and a refined aesthetic

The method: editorial strategy, visual system and feed-ready content

• Empathetic tone of voice, sincere yet refined, perfectly aligned with the brand’s positioning
• Consistent, recognisable visual mood, with dedicated vineyard shoots and emotional still lifes
• Original editorial content: pairings, moments of consumption, life moments, educational formats
• Stories, reels and carousels to boost engagement and give a voice to the team and the products