Social Media & Content Creation for Centinari

Client: Centinari
Project: Digital · Social Media
Year: 2025

Centinari | Social media and content creation

A brand, a territory, an identity to bring out

Centinari is a Franciacorta winery with a clear vision: to offer a fresher, more elegant and contemporary approach to this territory. A young project, but with personality, aiming to speak not only to expert wine lovers but also to a wider, more diverse generation of enthusiasts.

The challenge we took on was to build a digital presence consistent with the brand’s positioning, grow an active community and tell the story of the product in a distinctive, emotional way.

The story: how we built a credible social narrative

We worked on a visual and editorial storytelling that is elegant but accessible, direct but not trivial, cultured but not elitist. In short, full of character.
From this came a narrative built on:

Showcasing the product through seasonality and real occasions of use that people can relate to
Telling the story of life in the winery with an authentic angle
Showing the territory through a more intimate, personal lens, without didactic captions
Emotional quotes and a refined aesthetic

The method: editorial strategy, visual system and feed-ready content

NSG managed Centinari’s entire social strategy, from analysis to the monthly editorial plan, through to content creation and paid campaign management.

The key elements:

Empathetic tone of voice, sincere yet refined, perfectly aligned with the brand’s positioning
Consistent, recognisable visual mood, with dedicated vineyard shoots and emotional still lifes
Original editorial content: pairings, moments of consumption, life moments, educational formats
Stories, reels and carousels to boost engagement and give a voice to the team and the products