Wine Video Production for Centinari
- Client
- Centinari
- Project
- 3D · Digital
- Year
- 2025
Content creation for Centinari – 3D teaser video for Testanera Riserva
Turning an idea into emotion
Centinari Franciacorta pursues a fresh, elegant vision of its territory, and looks for the same in the content it uses to communicate its products. A brand with a strong visual identity, defined by precise elements.
For the launch of the Riserva Testanera 2016, Centinari entrusted us with creating content able to capture attention, build anticipation and enhance a premium product.
How do you create an impactful video teaser without having the physical product yet? Through 3D modelling and animation, with which we brought to life a story that rides current trends: an immersive teaser able to move and engage through light, movement and sound design.
Storytelling and technique: 3D modelling and animation
The creative concept comes from Centinari’s visual identity, in particular its iconic circles, turned into a dynamic universe of rings whose animation becomes a distinctive signature. From this idea comes a visual story that alternates darkness and light, weaving in footage of natural elements such as the heron – the brand’s emblem – a narrative thread that connects Centinari to nature and to its essence.
The bottle, modelled entirely in 3D, emerges from the darkness in an emotional crescendo marked by interplay of light and shadow, reflections on water and beams of light.
A rhythmic edit, in line with current digital trends, gave life to content that is perfect for social channels and able to take viewers through an emotional crescendo, from initial curiosity to the final reveal.
The results: hype, identity and recognisability
The Testanera video teaser allowed Centinari to:
- Build anticipation and curiosity around the product launch.
- Communicate a strong, coherent identity.
- Strengthen the brand’s premium perception.
- Stand out with innovative content in line with digital trends.
