Packaging design and brand identity for Masseria Le Fabriche
- Client
- Masseria Le Fabriche
- Project
- Packaging
- Year
- 2025
A new chapter for a historic masseria
Masseria Le Fabriche, a historic estate in Salento located in Maruggio, has embarked on a new path under the guidance of Rinaldo del Bono, expanding its production from olive oil to wine. This change called for a visual identity and packaging design that reflect all the tradition and elegance of the estate.
Details that make the difference
The project began with the creation of the packaging for the first wine label: MarrubiuM Riserva Del Bono 2022. A name that recalls both the village of Maruggio and the marrubium plant (horehound), once common in the area and used for its medicinal properties.
The label was designed from scratch, inspired by the classic style of French Château productions, with a refined and elegant design.
Label design
The illustration of the masseria, the symbol of the brand, created with an engraving technique in a modern key, was cleaned up and redrawn. Red lettering elements and a capsule in the same colour gave it a look that reflects the product’s high positioning.
A distinctive element is the Capricorn, symbol of the Del Bono family, illustrated together with its constellation on a seal placed on the shoulder of the bottle.
A 360° brand identity
The project did not stop at the bottle dress.
We took care of the entire brand identity, designing brochures, a technical sheet, invitations, explanatory leaflets and packaging. Particular attention went to the secondary packaging: oak wood cases, enriched with leather inserts, feature the brand engraved on the front and a concealed closure, enhancing the value and exclusivity of the product.
